Preliminary identification

Peugeot Men's Two-Tone Rectangular Quartz Watch, Model 196

Photo reference

5 uploaded photos

Overview

A classic 'tank' style dress watch featuring a striking two-tone stainless steel and gold-plated finish. This model 196 showcases a textured champagne dial, Roman numeral indices, and a functional date window at the six o'clock position.

Story

Founded in 1957, Peugeot originally handcrafted solid gold timepieces for the elite. In 1982, they pivoted to 'fashion luxury,' helping invent the accessible designer watch market we know today. This piece is a survivor of that era.

Maker / Origin

Peugeot Watches was established by Paul Peugeot and is entirely separate from the French car manufacturer. After 25 years in high-end luxury, the brand reinvented itself during the 1980s gold crisis to offer Swiss-inspired aesthetics at a price point for the everyday professional.

Condition & Value

The watch shows moderate surface scratching on the crystal and significant wear to the gold plating on the bracelet links. The case back has visible tool marks from previous battery changes. These signs of use are typical for a daily-wear piece and reduce the value by approximately 40% compared to a mint example.

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Sold comps, value drivers, and venue guidance pulled from recent auction results.

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Market Analysis

Comparable demand stays strongest where maker, originality, and venue confidence line up. Broader examples still trade, but the range tightens quickly when provenance, condition, or selling lane fit is missing.

Value Drivers

  • Strong maker attribution with credible period details
  • Better-than-average condition for the category
  • Broader demand rises when presentation and finish feel intact

Concerns

  • Decorative-only demand limits the ceiling
  • Surface wear or missing provenance can compress the range fast
  • Regional sale lanes often underperform specialist venues

Best Venue

Specialty auction or a focused dealer with buyers already in this lane.

Comparable Sales

5 comps
Regional auction· Jun 2024
$1,280

Signed example with light edge wear and original frame.

Dealer archive· Mar 2024
$1,450

Comparable format with stronger provenance and cleaner surface.

Marketplace sale· Jan 2024
$980

Smaller related piece with visible craquelure and trimmed margins.

Estate platform· Oct 2023
$1,150

Period match with softer condition and weaker subject matter.

Auction result· Aug 2023
$1,375

Close market lane comp with similar material and presentation.