Overview
A classic piece of 'Petroleana' and tobacco advertising, this lithographed tin thermometer features the iconic Camel pack and the mid-century slogan 'Have a REAL Cigarette!'.
Preliminary identification
Photo reference
1 uploaded photo
Overview
A classic piece of 'Petroleana' and tobacco advertising, this lithographed tin thermometer features the iconic Camel pack and the mid-century slogan 'Have a REAL Cigarette!'.
Story
During the 1950s, tobacco companies were the undisputed kings of the American landscape, competing for every square inch of visual real estate.
Maker / Origin
While commissioned by R.J. Reynolds, these durable signs were typically manufactured by specialized firms like the Stout Sign Company or Robertson Steel & Iron Co.
Condition & Value
The sign shows authentic 'field wear' including oxidation and paint loss along the top and bottom edges, and some surface scratching throughout. The glass thermometer tube appears to be intact, which significantly preserves its value. The slight fading of the yellow pigment is consistent with long-term outdoor exposure.
Full Research
Sold comps, value drivers, and venue guidance pulled from recent auction results.
Build on this identification
Layer in sold comps, value drivers, and venue guidance.
Comparable demand stays strongest where maker, originality, and venue confidence line up. Broader examples still trade, but the range tightens quickly when provenance, condition, or selling lane fit is missing.
Best Venue
Specialty auction or a focused dealer with buyers already in this lane.
Regional auction
· Jun 2024Signed example with light edge wear and original frame.
$1,280
Dealer archive
· Mar 2024Comparable format with stronger provenance and cleaner surface.
$1,450
Marketplace sale
· Jan 2024Smaller related piece with visible craquelure and trimmed margins.
$980
Estate platform
· Oct 2023Period match with softer condition and weaker subject matter.
$1,150
Auction result
· Aug 2023Close market lane comp with similar material and presentation.
$1,375