Preliminary identification

General Electric National Mazda Auto Lamps Tin, c.1915-1925

Photo reference

2 uploaded photos

Overview

This is a charming, pocket-sized lithographed steel container designed to hold spare miniature incandescent light bulbs for early automobiles. Featuring the classic General Electric script logo and the historic 'National Mazda' branding, it represents the dawn of standardized automotive electrical lighting.

Story

Before modern headlights, driving at night was a dangerous gamble using flickering oil lamps. In 1909, GE revolutionized travel by introducing tungsten-filament 'Mazda' bulbs, named after the Persian god of light. This pocket tin allowed early motorists to carry fragile spare bulbs safely over bumpy dirt roads.

Maker / Origin

General Electric, co-founded by Thomas Edison in 1892, pioneered commercial electrical systems. The 'Mazda' trademark was a collaborative brand name used by GE and its licensees to signify the highest standard of tungsten filament technology, establishing a global benchmark for brightness and efficiency.

Condition & Value

The tin shows moderate surface wear, minor paint loss, and notable rust/oxidation along the bottom rim and interior edges. The lithographed graphics on the lid and sides remain legible and retain good color contrast.

Full Research

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Sold comps, value drivers, and venue guidance pulled from recent auction results.

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Market Analysis

Comparable demand stays strongest where maker, originality, and venue confidence line up. Broader examples still trade, but the range tightens quickly when provenance, condition, or selling lane fit is missing.

Value Drivers

  • Strong maker attribution with credible period details
  • Better-than-average condition for the category
  • Broader demand rises when presentation and finish feel intact

Concerns

  • Decorative-only demand limits the ceiling
  • Surface wear or missing provenance can compress the range fast
  • Regional sale lanes often underperform specialist venues

Best Venue

Specialty auction or a focused dealer with buyers already in this lane.

Comparable Sales

5 comps
Regional auction· Jun 2024
$1,280

Signed example with light edge wear and original frame.

Dealer archive· Mar 2024
$1,450

Comparable format with stronger provenance and cleaner surface.

Marketplace sale· Jan 2024
$980

Smaller related piece with visible craquelure and trimmed margins.

Estate platform· Oct 2023
$1,150

Period match with softer condition and weaker subject matter.

Auction result· Aug 2023
$1,375

Close market lane comp with similar material and presentation.