Preliminary identification
Photo reference
1 uploaded photo
Overview
An original 1920s print advertisement for the 'New 90-Degree' V8 Cadillac, featuring an elegant woman in furs and her collie looking out from an enclosed motorcar window. Mounted with a teal cardstock mat, this piece showcases the aspirational lifestyle branding of the Roaring Twenties automotive boom.
Story
In the mid-1920s, General Motors reinvented automotive marketing to target affluent, modern women driving high-end luxury cars. Cadillac paired engineering pride with high-fashion portraiture to sell pure prestige.
Maker / Origin
Founded in 1902 and named after Antoine de la Mothe Cadillac, the founder of Detroit, Cadillac quickly established itself as the 'Standard of the World' through precision interchangeable parts. During the 1920s under GM, Cadillac pioneered the mass production of the 90-degree V8 engine, cementing its dominance in American luxury.
Condition & Value
Appears to be in very good vintage condition with light expected paper toning and clean edges; housed cleanly in a protective plastic sleeve over a mat backing. Individual original vintage 1920s automotive magazine ads typically sell between $15 and $35 depending on presentation, matting, subject matter, and framing condition.
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Comparable demand stays strongest where maker, originality, and venue confidence line up. Broader examples still trade, but the range tightens quickly when provenance, condition, or selling lane fit is missing.
Best Venue
Specialty auction or a focused dealer with buyers already in this lane.
Signed example with light edge wear and original frame.
Comparable format with stronger provenance and cleaner surface.
Smaller related piece with visible craquelure and trimmed margins.
Period match with softer condition and weaker subject matter.
Close market lane comp with similar material and presentation.