Identification
Photo reference
4 uploaded photos
Overview
The sign features the iconic Dr Pepper 'boomerang' or chevron logo, which was the company's primary trademark from roughly 1958 until 1971. The bottom right corner bears the mark 'MADE IN U. S. A. 6-107', a typical manufacturer/date code found on metal signs of this period.
Story
Manufactured for Dr Pepper during the 1960s, this sign features the iconic chevron or 'boomerang' logo introduced in the late 1950s. The '6-107' mark in the corner is a standard manufacturer and date/batch code typical of mid-century American sign makers. These signs were widely distributed to country stores, gas stations, and roadside diners across the United States. Mid-century soda advertising remains a highly liquid and active segment of the collectibles market.
Maker / Origin
Dr Pepper
Condition & Value
Based on the provided description, the front shows the classic rolled edge and pre-punched mounting holes indicative of original manufacturing. However, without a photo of the back or detailed close-ups, the extent of rust, edge wear, or 'crazing' (spiderweb cracking in the lithography) cannot be fully assessed.
Full Research
Sold comps, value drivers, and venue guidance pulled from recent auction results.
Mid-century soda advertising remains a highly liquid and active segment of the collectibles market. Dr Pepper's 'boomerang' or chevron logo, used roughly from 1958 to 1971, is particularly popular among Space Age and retro Americana collectors. Authentic, original tin and steel signs with clear manufacturer marks perform reliably at auction, though premium prices are strictly reserved for near-mint condition or exceptionally large formats.
▲ Authentic 1960s Dr Pepper chevron 'boomerang' logo appeals strongly to mid-century Americana collectors.
▲ Presence of the manufacturer code (6-107) confirms period authenticity and deters reproduction concerns.
▲ Rolled edges and pre-punched mounting holes are desirable original manufacturing features.
▼ Unverified dimensions — a smaller format (e. g., under 12 inches) would anchor the value to the lower end of the range (±30%).
▼ Unverified verso condition — hidden rust or structural bends on the back could discount the estimate (±15%).
Best Venue
Measure the sign immediately, as dimensions are critical for finalizing the listing price. For a fast sale, list on a broad marketplace like eBay with clear dimensions and photos of both the front and back, pricing around $250 with 'Best Offer' enabled. If the sign proves to be a large format (e. g., 30" x 40") in excellent condition, consider consigning it to a specialized advertising auction.
Upside Potential
If the sign measures in the larger formats (e. g., 30" x 40" or 37" x 17") and the back is confirmed to be free of significant rust or mounting damage, the value could shift toward the $400-$450 tier seen in premium examples.
Also found — market-range context
Surfaced during research but not used to anchor the valuation — wrong form, species, era, or no published price. Shown so the market range around this item is visible.