Preliminary identification
Photo reference
2 uploaded photos
Overview
This is a vintage Auto-Kooler portable insulated travel bag, a clever piece of automotive lifestyle history from the creators of the iconic folding cardboard car sunshade. Designed to keep food hot or cold, it features a durable black nylon exterior, a white zipper, and adjustable mounting straps with snap fasteners to secure it inside a vehicle.
Story
In the late 1980s, the company behind the ubiquitous folding cardboard 'Auto-Shade' decided to conquer the inside of the car too. They launched this insulated cooler bag to solve the classic American road trip dilemma of warm sodas. It is a wonderful slice of retro car culture from the golden age of drive-in convenience.
Maker / Origin
Auto-Shade, Inc. became a household name in the late 1980s with their accordion-folding cardboard windshield shades, often printed with humorous eyes or tropical scenes. Founded by Avi Ruimi, the company tapped into a massive consumer desire for simple, affordable automotive comfort accessories.
Condition & Value
The exterior nylon shows minor surface dust and light scuffing consistent with age and storage, but the screen-printed logo remains crisp and legible. The straps, snaps, and fabric label are intact with minimal fraying. Assuming the interior lining is clean and free of tears, it is in very good vintage condition.
Full Research
Sold comps, value drivers, and venue guidance pulled from recent auction results.
Build on this identification
Layer in sold comps, value drivers, and venue guidance.
Comparable demand stays strongest where maker, originality, and venue confidence line up. Broader examples still trade, but the range tightens quickly when provenance, condition, or selling lane fit is missing.
Best Venue
Specialty auction or a focused dealer with buyers already in this lane.
Signed example with light edge wear and original frame.
Comparable format with stronger provenance and cleaner surface.
Smaller related piece with visible craquelure and trimmed margins.
Period match with softer condition and weaker subject matter.
Close market lane comp with similar material and presentation.