Identification
Photo reference
3 uploaded photos
Overview
The shoes feature clear, unambiguous 'FLY LONDON' branding on both the printed insoles and the molded rubber outsoles. The specific design—a red suede upper with a deep scoop vamp, hook-and-loop ankle strap, and signature chunky ridged wedge sole—is a perfect match for the brand's iconic 'Yaz' model. Confidence is extremely high due to the presence of clear maker's marks and a highly recognizable, documented brand silhouette.
Story
Fly London was established in the UK in 1994, known for its distinctive, chunky rubber soles and comfortable, street-ready designs. The 'Yaz' wedge is a staple silhouette that has been in production for years, embodying the brand's 'always progressive, never conventional' ethos. Fly London has a dedicated following for its ergonomic, quirky European designs, particularly its signature wedge soles. The secondary market is highly active on platforms like Poshmark, eBay, and Mercari.
Maker / Origin
Fly London
Condition & Value
Based on the description, the suede uppers and molded rubber soles appear intact. Value in the secondary footwear market is highly dependent on the condition of the suede (absence of scuffs or water damage) and the tread wear on the rubber wedge. Pending visual confirmation, standard pre-owned wear is assumed.
Full Research
Sold comps, value drivers, and venue guidance pulled from recent auction results.
Fly London has a dedicated following for its ergonomic, quirky European designs, particularly its signature wedge soles. The secondary market is highly active on platforms like Poshmark, eBay, and Mercari. The 'Yaz' is one of their most recognizable and consistently traded models, with buyers prioritizing condition (especially sole wear) and vibrant colorways.
▲ Iconic 'Yaz' model, which is highly recognizable and frequently searched by brand loyalists.
▲ Striking red colorway, which comps show commands a slight premium over standard black.
▲ Suede material offers a premium texture that appeals to buyers seeking fall/winter transitional footwear.
▼ Unverified shoe size — extreme sizes (very small or very large) typically see lower demand and could drop the estimate toward the $30 floor.
▼ Unverified sole wear — heavy heel drag or smoothed treads would significantly discount the value.
▼ Unverified suede condition — any visible scuffing, fading, or water spots will limit the ceiling to the lower end of the range.
Best Venue
List on Poshmark or eBay, which are strong venues for mid-tier comfort footwear. Ensure the suede is gently brushed and the rubber soles are wiped clean before photographing. Clearly photograph the size stamp and note the EU-to-US size conversion in the listing title to maximize search visibility.
Upside Potential
If the shoes are confirmed to be a highly sought-after size (e. g., EU 39 or 40) and are in near-mint condition with zero heel drag or suede scuffing, they could reach or slightly exceed the $75 high-end, similar to the top-performing comps.