Preliminary identification

WWII Malaria Prevention Pamphlet 'This is Ann', Illustrated by Dr. Seuss (1943)

Photo reference

1 uploaded photo

Overview

This is a rare, historically significant military training pamphlet created during World War II to warn soldiers about the dangers of malaria-carrying mosquitoes. It features the unmistakable, whimsical, yet dark illustrations of Theodor Geisel, better known to the world as Dr. Seuss.

Story

In 1943, the US military faced a silent enemy more devastating than combat: malaria. To save lives, the War Department enlisted Dr. Seuss to create 'Ann' (short for Anopheles), a seductive, deadly mosquito cartoon.

Maker / Origin

Theodor Seuss Geisel, famously known as Dr. Seuss, joined the war effort in 1943 as a captain in the U.S. Army's Signal Corps. Working alongside legendary filmmakers like Frank Capra, Geisel wrote and illustrated training manuals, pamphlets, and documentary films.

Condition & Value

The cover shows light toning consistent with age and minor handling wear along the edges. There is a small spot of discoloration on the left margin. To preserve its value, it should be kept in an acid-free sleeve away from direct sunlight. Value is driven by the crossover appeal to WWII military collectors and Dr. Seuss enthusiasts.

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Sold comps, value drivers, and venue guidance pulled from recent auction results.

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Market Analysis

Comparable demand stays strongest where maker, originality, and venue confidence line up. Broader examples still trade, but the range tightens quickly when provenance, condition, or selling lane fit is missing.

Value Drivers

  • Strong maker attribution with credible period details
  • Better-than-average condition for the category
  • Broader demand rises when presentation and finish feel intact

Concerns

  • Decorative-only demand limits the ceiling
  • Surface wear or missing provenance can compress the range fast
  • Regional sale lanes often underperform specialist venues

Best Venue

Specialty auction or a focused dealer with buyers already in this lane.

Comparable Sales

5 comps
Regional auction· Jun 2024
$1,280

Signed example with light edge wear and original frame.

Dealer archive· Mar 2024
$1,450

Comparable format with stronger provenance and cleaner surface.

Marketplace sale· Jan 2024
$980

Smaller related piece with visible craquelure and trimmed margins.

Estate platform· Oct 2023
$1,150

Period match with softer condition and weaker subject matter.

Auction result· Aug 2023
$1,375

Close market lane comp with similar material and presentation.