Preliminary identification
Photo reference
1 uploaded photo
Overview
This is a classic 'TV-screen' shaped dress watch from the era when Seiko dominated the global market with high-precision quartz technology. It features a minimalist gold-tone sunburst dial with the distinctive Suwa Seikosha factory logo at the six o'clock position.
Story
In the 1970s, Seiko triggered the 'Quartz Crisis' by creating watches more accurate than Swiss mechanicals. This slim model represents the peak of that era's sleek, futuristic design language for the modern professional.
Maker / Origin
Founded in 1881 by Kintaro Hattori, Seiko transformed from a small clock shop into a global powerhouse. The Suwa factory, indicated by the swirl logo on this dial, was the birthplace of the world's first quartz watch, the Astron.
Condition & Value
The gold plating shows visible wear and 'pitting' on the lugs and case edges. The crystal appears relatively clear, but the strap is a modern replacement. Significant plating loss typically reduces value by 40%. Value is driven by the working condition of the quartz movement and the state of the gold plating.
Full Research
Sold comps, value drivers, and venue guidance pulled from recent auction results.
Build on this identification
Layer in sold comps, value drivers, and venue guidance.
Comparable demand stays strongest where maker, originality, and venue confidence line up. Broader examples still trade, but the range tightens quickly when provenance, condition, or selling lane fit is missing.
Best Venue
Specialty auction or a focused dealer with buyers already in this lane.
Signed example with light edge wear and original frame.
Comparable format with stronger provenance and cleaner surface.
Smaller related piece with visible craquelure and trimmed margins.
Period match with softer condition and weaker subject matter.
Close market lane comp with similar material and presentation.