Preliminary identification
Photo reference
1 uploaded photo
Overview
An original mid-1920s print advertisement for Chevrolet featuring the iconic nickel-plated radiator shell artwork and the slogan 'Quality at Low Cost'. Measuring roughly 11 inches tall, this piece captures the aggressive marketing campaign General Motors used to challenge Ford's dominance in the 1920s automotive market.
Story
In 1925, General Motors launched a massive campaign branding Chevrolet as 'Quality at Low Cost' to directly dethrone the aging Ford Model T. Bold graphic ads like this transformed cars from rare luxuries into everyday symbols of modern American freedom.
Maker / Origin
Founded in 1911 by race car driver Louis Chevrolet and GM founder William C. Durant, Chevrolet was designed to compete directly with low-priced market leaders. Under Alfred P. Sloan's leadership in the 1920s, Chevrolet introduced annual styling updates and colorful options, ultimately overtaking Ford as America's top-selling automaker by 1927.
Condition & Value
Appears to be in very good condition with clean edges, minimal foxing, and strong contrast in the inks. Traces of light yellowing along the margins are consistent with period paper aging. Excellent overall state preserves market interest.
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Comparable demand stays strongest where maker, originality, and venue confidence line up. Broader examples still trade, but the range tightens quickly when provenance, condition, or selling lane fit is missing.
Best Venue
Specialty auction or a focused dealer with buyers already in this lane.
Signed example with light edge wear and original frame.
Comparable format with stronger provenance and cleaner surface.
Smaller related piece with visible craquelure and trimmed margins.
Period match with softer condition and weaker subject matter.
Close market lane comp with similar material and presentation.