Preliminary identification

Personality Posters 'Not By Bread Alone' Lithograph by Geth, c.1968

Photo reference

1 uploaded photo

Overview

A vibrant, large-format lithographic poster featuring a stylized still life of bread and flowers with the biblical phrase 'not by bread alone...' in iconic 1960s bubble typography. This piece represents the intersection of the 1960s counter-culture movement and the commercial 'blacklight' poster craze that defined teenage bedrooms and dorm walls of the era.

Story

In 1968, New York's Personality Posters turned protest and poetry into wall art. This design by the artist Geth uses a biblical proverb to champion spiritual fulfillment over 1950s materialism, a core tenet of the hippie movement.

Maker / Origin

Personality Posters was a titan of the 1960s poster boom, famous for their massive black-and-white celebrity portraits and psychedelic art. They were instrumental in making the 'poster' a primary form of self-expression for the youth of the Woodstock generation.

Condition & Value

The poster shows some edge wear and slight creasing consistent with being stored rolled. The colors remain remarkably vibrant; fading from sunlight would significantly reduce the value of such a graphic piece. Condition is generally good for its age.

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Sold comps, value drivers, and venue guidance pulled from recent auction results.

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Market Analysis

Comparable demand stays strongest where maker, originality, and venue confidence line up. Broader examples still trade, but the range tightens quickly when provenance, condition, or selling lane fit is missing.

Value Drivers

  • Strong maker attribution with credible period details
  • Better-than-average condition for the category
  • Broader demand rises when presentation and finish feel intact

Concerns

  • Decorative-only demand limits the ceiling
  • Surface wear or missing provenance can compress the range fast
  • Regional sale lanes often underperform specialist venues

Best Venue

Specialty auction or a focused dealer with buyers already in this lane.

Comparable Sales

5 comps
Regional auction· Jun 2024
$1,280

Signed example with light edge wear and original frame.

Dealer archive· Mar 2024
$1,450

Comparable format with stronger provenance and cleaner surface.

Marketplace sale· Jan 2024
$980

Smaller related piece with visible craquelure and trimmed margins.

Estate platform· Oct 2023
$1,150

Period match with softer condition and weaker subject matter.

Auction result· Aug 2023
$1,375

Close market lane comp with similar material and presentation.