Overview
A factory-sealed deck of promotional playing cards featuring the iconic Budweiser 'B' and crown logo. Produced by the world's premier card manufacturer, this deck bridges the gap between classic breweriana and cardistry collectibles.
Preliminary identification
Budweiser 'King of Beers' Playing Cards by USPCC, c.2003
Photo reference
4 uploaded photos
Story
In 2003, the United States Playing Card Company was still operating out of its historic Cincinnati plant before moving to Kentucky. This deck captures a moment when Budweiser dominated the American cultural landscape as the 'King of Beers.'
Maker / Origin
The United States Playing Card Company is the titan behind the Bicycle and Bee brands, known for their proprietary 'Air-Cushion' finish. Founded in 1867, they have produced cards for everyone from soldiers in WWII to the world's most exclusive casinos.
Condition & Value
The deck appears to be in original factory cellophane wrap with the pull-tab intact. There is minor corner wear visible on the tuck case through the plastic, but the seal is unbroken. Excellent preservation for a 20-year-old paper product.
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Sold comps, value drivers, and venue guidance pulled from recent auction results.
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Market Analysis
Comparable demand stays strongest where maker, originality, and venue confidence line up. Broader examples still trade, but the range tightens quickly when provenance, condition, or selling lane fit is missing.
Value Drivers
- ▲ Strong maker attribution with credible period details
- ▲ Better-than-average condition for the category
- ▲ Broader demand rises when presentation and finish feel intact
Concerns
- ▼ Decorative-only demand limits the ceiling
- ▼ Surface wear or missing provenance can compress the range fast
- ▼ Regional sale lanes often underperform specialist venues
Best Venue
Specialty auction or a focused dealer with buyers already in this lane.
Comparable Sales
5 compsRegional auction· Jun 2024
$1,280
Signed example with light edge wear and original frame.
Dealer archive· Mar 2024
$1,450
Comparable format with stronger provenance and cleaner surface.
Marketplace sale· Jan 2024
$980
Smaller related piece with visible craquelure and trimmed margins.
Estate platform· Oct 2023
$1,150
Period match with softer condition and weaker subject matter.
Auction result· Aug 2023
$1,375
Close market lane comp with similar material and presentation.