Preliminary identification
Photo reference
3 uploaded photos
Overview
A classic Swiss-made luxury dress watch featuring a rectangular stainless steel case, a clean white dial with bold Roman numerals, and a distinctive integrated multi-link brick bracelet. The minimalist, elegant geometry of the dial is framed by a wide polished bezel, showcasing the refined luxury aesthetic of the turn of the millennium.
Story
Founded in Bienne in 1908, Concord set out to design high-end watches specifically for the American market. This La Scala model represents the era when Swiss watchmakers mastered the art of blending jewelry design with everyday luxury steel.
Maker / Origin
Concord has a prestigious history, once supplying movements and watches to elite jewelers like Tiffany & Co. and Cartier. In 1979, they made history by introducing the 'Delirium', the thinnest watch ever made at just 1.98mm, proving their technical mastery alongside their eye for elegant, jewelry-forward designs.
Condition & Value
The watch shows moderate surface scratching and scuffing on the stainless steel bezel, case, and bracelet consistent with regular wear. The dial and hands appear clean, but the movement must be tested with a fresh battery to ensure it is fully functional. Polishing would significantly improve its visual appeal.
Full Research
Sold comps, value drivers, and venue guidance pulled from recent auction results.
Build on this identification
Layer in sold comps, value drivers, and venue guidance.
Comparable demand stays strongest where maker, originality, and venue confidence line up. Broader examples still trade, but the range tightens quickly when provenance, condition, or selling lane fit is missing.
Best Venue
Specialty auction or a focused dealer with buyers already in this lane.
Signed example with light edge wear and original frame.
Comparable format with stronger provenance and cleaner surface.
Smaller related piece with visible craquelure and trimmed margins.
Period match with softer condition and weaker subject matter.
Close market lane comp with similar material and presentation.