Preliminary identification

Seattle World's Fair 'Art Since 1950' Exhibition Catalog, 1962

Photo reference

1 uploaded photo

Overview

This is the official softcover exhibition catalog for the 'Art Since 1950' show held during the 1962 Seattle World's Fair. It represents a pivotal moment when the Pacific Northwest asserted itself as a global cultural hub, showcasing the cutting edge of American and International contemporary art.

Story

In 1962, Seattle invited the world to see the future. While the Space Needle rose above, this book guided visitors through a radical new world of abstract expressionism and pop art that was still shocking to the general public.

Maker / Origin

The exhibition was organized by Willem Sandberg, the influential director of the Stedelijk Museum in Amsterdam, and Sam Hunter of the Rose Art Museum. Their collaboration brought a sophisticated European eye to the American frontier, bridging the gap between New York, Paris, and the West Coast.

Condition & Value

The cover shows visible shelf wear, color loss along the spine, and some creasing at the corners. These signs of use are typical for a 60-year-old souvenir but do keep it out of the 'mint' investment grade. The wear reduces the value by approximately 40% compared to a museum-quality copy.

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Sold comps, value drivers, and venue guidance pulled from recent auction results.

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Market Analysis

Comparable demand stays strongest where maker, originality, and venue confidence line up. Broader examples still trade, but the range tightens quickly when provenance, condition, or selling lane fit is missing.

Value Drivers

  • Strong maker attribution with credible period details
  • Better-than-average condition for the category
  • Broader demand rises when presentation and finish feel intact

Concerns

  • Decorative-only demand limits the ceiling
  • Surface wear or missing provenance can compress the range fast
  • Regional sale lanes often underperform specialist venues

Best Venue

Specialty auction or a focused dealer with buyers already in this lane.

Comparable Sales

5 comps
Regional auction· Jun 2024
$1,280

Signed example with light edge wear and original frame.

Dealer archive· Mar 2024
$1,450

Comparable format with stronger provenance and cleaner surface.

Marketplace sale· Jan 2024
$980

Smaller related piece with visible craquelure and trimmed margins.

Estate platform· Oct 2023
$1,150

Period match with softer condition and weaker subject matter.

Auction result· Aug 2023
$1,375

Close market lane comp with similar material and presentation.