Preliminary identification

Eastman Kodak No. 4 Bulls-Eye 'NC' Film Box, c.1917

Photo reference

3 uploaded photos

Overview

An incredibly rare survivor of early photographic history, this is an original cardboard packaging box for Eastman Kodak No. 4 Bulls-Eye 'NC' (Non-Curling) roll film. Designed for international export, the box features multilingual text in German, French, and Spanish, and is stamped with a fascinating 'DEVELOP BEFORE MAR. 1917' expiration date.

Story

In 1903, Kodak revolutionized photography by introducing 'Non-Curling' film, preventing developed negatives from rolling up like scrolls. This specific box was manufactured on the cusp of America's entry into World War I, intended for the European market as evidenced by its multilingual warnings against counterfeit film.

Maker / Origin

Founded by George Eastman in 1888, Eastman Kodak revolutionized photography with the slogan, 'You press the button, we do the rest.' Eastman transformed a complex, chemical-heavy scientific process into a democratic, everyday hobby for millions. His innovations in gelatin roll film laid the direct groundwork for the motion picture industry.

Condition & Value

The box shows moderate wear consistent with its age, including soft corners, minor edge fraying, and one missing end flap. The lithographed graphics and critical text, including the 1917 date stamp, remain bright and highly legible. The missing end flap reduces the value by approximately 30-40% compared to a fully intact box.

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Sold comps, value drivers, and venue guidance pulled from recent auction results.

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Market Analysis

Comparable demand stays strongest where maker, originality, and venue confidence line up. Broader examples still trade, but the range tightens quickly when provenance, condition, or selling lane fit is missing.

Value Drivers

  • Strong maker attribution with credible period details
  • Better-than-average condition for the category
  • Broader demand rises when presentation and finish feel intact

Concerns

  • Decorative-only demand limits the ceiling
  • Surface wear or missing provenance can compress the range fast
  • Regional sale lanes often underperform specialist venues

Best Venue

Specialty auction or a focused dealer with buyers already in this lane.

Comparable Sales

5 comps
Regional auction· Jun 2024
$1,280

Signed example with light edge wear and original frame.

Dealer archive· Mar 2024
$1,450

Comparable format with stronger provenance and cleaner surface.

Marketplace sale· Jan 2024
$980

Smaller related piece with visible craquelure and trimmed margins.

Estate platform· Oct 2023
$1,150

Period match with softer condition and weaker subject matter.

Auction result· Aug 2023
$1,375

Close market lane comp with similar material and presentation.