Preliminary identification
Photo reference
1 uploaded photo
Overview
A striking vertical 'strip' sign featuring the iconic General Tire shield logo and bold drop-shadow typography. This is a classic piece of American 'Petroliana' advertising, designed to be mounted on the exterior of service stations or garages.
Story
Founded in 1915, General Tire focused on the premium market rather than mass-production. This sign stood as a beacon for quality in an era when the American road trip was becoming a national pastime.
Maker / Origin
William O'Neil and Winifred Fouse started General Tire in Akron, the 'Rubber Capital of the World.' They survived the Great Depression by focusing on high-end replacement tires, eventually expanding into broadcasting and aerospace through their subsidiary Aerojet.
Condition & Value
The sign shows typical 'edge wear' and some porcelain loss (chipping) around the mounting holes and right side. The central 'field' appears to have good gloss, which is critical for value. These chips are common in authentic vintage porcelain. Vertical porcelain signs are highly collectible.
Full Research
Sold comps, value drivers, and venue guidance pulled from recent auction results.
Build on this identification
Layer in sold comps, value drivers, and venue guidance.
Comparable demand stays strongest where maker, originality, and venue confidence line up. Broader examples still trade, but the range tightens quickly when provenance, condition, or selling lane fit is missing.
Best Venue
Specialty auction or a focused dealer with buyers already in this lane.
Signed example with light edge wear and original frame.
Comparable format with stronger provenance and cleaner surface.
Smaller related piece with visible craquelure and trimmed margins.
Period match with softer condition and weaker subject matter.
Close market lane comp with similar material and presentation.