Overview
A set of four vintage, double-lobed cardboard bar coasters featuring the iconic, hyper-masculine and fantasy-driven marketing imagery of Rumple Minze Peppermint Schnapps. Two of the coasters promote a '$100,000 Primal Football' sweepstakes tied to Monday night broadcasts, while the other two feature the classic brand artwork of a Viking-style warrior maiden riding a roaring polar bear.
Story
In 1993, the Paddington Corporation launched a high-stakes 'Primal Football' sweepstakes to capture the attention of Monday night sports fans. These double-lobed coasters served a dual purpose: holding a cold beer on one side and a shot of 100-proof schnapps on the other. It was a bold, unapologetic marketing push that defined the era's bar culture.
Maker / Origin
Rumple Minze is a German-style peppermint schnapps brand famous for its high alcohol content (100 proof) and its striking, fantasy-novel-inspired advertising. During the late 20th century, its US marketing was managed by the Paddington Corporation, an importer known for aggressive, memorable tavern-level promotions.
Condition & Value
The coasters show light wear consistent with age. One coaster has a noticeable water stain on its blank reverse side, which reduces its individual value, but the front graphics remain bright and unfaded across all four pieces. Value is driven by nostalgia for vintage breweriana and bar ephemera.