estateRUTH.

Identification

AppleSource Vol. 4, Issue 6 (June 1984) - Apple Dealer Newsletter

Photo reference

5 uploaded photos

Overview

for its authorized dealers. The copyright date of 1984 and the specific volume/issue numbering confirm the exact era and publication details.

Story

Published internally by Apple Computer, Inc. in June 1984, this newsletter was distributed exclusively to authorized Apple dealers. This specific issue is historically significant as it covers 'The 100 Days Story,' documenting the immediate aftermath and sales data of the original Macintosh 128K launch. The market for vintage Apple ephemera is highly polarized, with peak interest surrounding the 1976-1977 (Apple I/II) and 1984 (Macintosh launch) eras.

Maker / Origin

Apple Computer, Inc.

Condition & Value

The visible cover presents well with typical age-related toning expected of 1984 newsprint and paper stock. Appears to be complete and intact with light edge toning and minor handling creases consistent with age. Free of major tears or heavy staining, which preserves its value well.

Full Research

See what it's actually worth.

Sold comps, value drivers, and venue guidance pulled from recent auction results.

Market Analysis

The market for vintage Apple ephemera is highly polarized, with peak interest surrounding the 1976-1977 (Apple I/II) and 1984 (Macintosh launch) eras. While aspirational asking prices often exceed $400, actual realized sales for unsigned newsletters typically settle in the $150-$300 range depending on condition and specific historical content.

Value Drivers

▲ 1984 publication date aligns perfectly with the highly collectible Macintosh 128K launch window.

▲ Cover story explicitly referencing 'The 100 Days Story' of the Mac rollout drives strong historical interest.

Concerns

▼ Lack of verified sold comparables for this exact issue requires relying on broader category pricing.

Best Venue

List on a major online marketplace with a strong vintage tech presence, utilizing a 'Buy It Now with Best Offer' format. Starting the listing around $400 to $450 will test the upper market limit observed in active comps, while leaving room to negotiate down to the $200-$300 historical average for completed sales.

Upside Potential

If the issue is confirmed to be 100% complete, in near-mint condition, and ideally accompanied by provenance linking it to a known early Apple dealer, it could realize closer to the $495 aspirational asking price observed in the active market.

▾

Also found — market-range context

Related comps outside the valuation band· 9 comps

Surfaced during research but not used to anchor the valuation — wrong form, species, era, or no published price. Shown so the market range around this item is visible.

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    Macworld Magazine Premiere Issue (February 1984) Autographed by Steve Jobs
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  • RR Auction· 2024-08-22
    Lot #4018 Macworld Magazine Premiere Issue (February 1984)
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    Apple Macintosh Software Suite: Microsoft Excel, Word, and Multiplan (First Versions, c. 1984)
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    Apple Macintosh 128K Computer and 'The First One Hundred Days' Dealer Launch Kit - From the Collection of Clement Mok
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    $2,754
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    Apple Macintosh 'Picasso' Dealer Sign
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    $2,003
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    Apple Computer 'Rainbow' Logo Dealer Banner
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    $1,880
  • RR Auction· 2024-03-21
    Apple Macintosh 'Picasso' Dealer Sign
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    $1,144
  • RR Auction· 2024-08-22
    Apple Computer Promotional Pamphlets (50+)
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  • RR Auction· 2023-03-16
    Apple Computer Macintosh 128K Startup Bundle Kit
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