Preliminary identification

Good Housekeeping's Book of Ice Creams & Cool Drinks, c.1958

Photo reference

2 uploaded photos

Overview

This is a wonderfully preserved mid-century culinary booklet dedicated entirely to the art of frozen treats and refreshing beverages. Featuring vibrant, saturated color photography typical of the era, it represents the peak of post-war American domestic optimism and the rise of home entertaining.

Story

Published in 1958, this booklet rode the wave of the post-war suburban boom. As home freezers became standard appliances, Good Housekeeping taught homemakers how to turn simple ice cream into spectacular, party-ready showstoppers.

Maker / Origin

Good Housekeeping, founded in 1885, became the gold standard of American home life through its famous 'Good Housekeeping Institute'. Their test kitchens rigorously tried every recipe to ensure success for the everyday home cook, making their branded booklets highly trusted household staples.

Condition & Value

The booklet shows moderate wear consistent with kitchen use, including creasing on the cover, minor edge wear, and a small tear near the bottom spine. The colors remain bright and the binding appears intact. Excellent condition generally commands the higher end of the range.

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Sold comps, value drivers, and venue guidance pulled from recent auction results.

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Market Analysis

Comparable demand stays strongest where maker, originality, and venue confidence line up. Broader examples still trade, but the range tightens quickly when provenance, condition, or selling lane fit is missing.

Value Drivers

  • Strong maker attribution with credible period details
  • Better-than-average condition for the category
  • Broader demand rises when presentation and finish feel intact

Concerns

  • Decorative-only demand limits the ceiling
  • Surface wear or missing provenance can compress the range fast
  • Regional sale lanes often underperform specialist venues

Best Venue

Specialty auction or a focused dealer with buyers already in this lane.

Comparable Sales

5 comps
Regional auction· Jun 2024
$1,280

Signed example with light edge wear and original frame.

Dealer archive· Mar 2024
$1,450

Comparable format with stronger provenance and cleaner surface.

Marketplace sale· Jan 2024
$980

Smaller related piece with visible craquelure and trimmed margins.

Estate platform· Oct 2023
$1,150

Period match with softer condition and weaker subject matter.

Auction result· Aug 2023
$1,375

Close market lane comp with similar material and presentation.