Overview
A duo of vintage fold-out souvenir mailers documenting the scenic beauty of West Virginia across two distinct eras of American travel. The top folder focuses on the historic Midland Trail (US Route 60), while the bottom folder captures the 'Natural Color' of the state's mountains during the post-war tourism boom.
Story
Before smartphones, these were the ultimate 'paper time machines' for travelers. In the 1930s, a tourist mailed the top folder to Mrs. Faye Lyons in Mt. Alto for just 1.5 cents, sharing a glimpse of the rugged Appalachian wilderness. These folders allowed travelers to send a whole gallery of views in one envelope, turning a simple greeting into a miniature photo album.
Maker / Origin
Curt Teich & Co. was the world's largest postcard printer, famous for the 'linen' look that defined the 1930s and 40s; their archives are now a national treasure at the Newberry Library. I. Robbins & Son was a key regional publisher in Pittsburgh, acting as the visual chronicler for the millions of travelers heading south into the mountains.
Condition & Value
The 1930s folder shows expected age-related wear, including corner bumps and a handwritten address, which adds historical character. The 1957 folder appears to be in excellent, unused condition with bright, crisp colors. Condition is generally good for ephemeral paper items of this age. Individual folders typically sell for $5–$15.