Schlitz Beer 'Schlitz Quarts' Die-Cut Metal Advertising Sign

Story

Milwaukee became the center of the brewing universe in the mid-20th century, and Schlitz was its crown jewel. During the late 1950s, the company pivoted its marketing away from dark taverns and toward the bright, optimistic suburban living room.

Maker / Origin

The Joseph Schlitz Brewing Company was once the largest beer producer in the world, famously earning its reputation by sending a fleet of beer-laden ships to Chicago after the Great Fire of 1871.

Condition & Value

The sign shows authentic signs of age, including oxidation (rust) spots along the top edge and some light surface scuffing. The colors remain remarkably punchy and haven't suffered from significant UV fading.