Preliminary identification

Laura Scudder's 'Pure Peanut Butter' Jar with Blue Bird Label

Photo reference

1 uploaded photo

Overview

A 14 oz. glass peanut butter jar featuring the iconic 'Blue Bird' mascot, a regional brand developed by snack pioneer Laura Scudder. This example retains its original paper label, which highlights the 'Pure' quality and the company's Monterey Park roots.

Story

Laura Scudder was a nurse and lawyer who revolutionized snacks. In 1926, she invented the sealed potato chip bag to keep them fresh, later adding the first-ever 'freshness dates' to food. This Blue Bird logo was her secret weapon for conquering Northern California markets.

Maker / Origin

Laura Scudder (1881–1959) was a true trailblazer. She famously turned down a $9 million buyout because the buyer wouldn't guarantee her employees' jobs, eventually selling for less to a company that would. Her legacy lives on in every bag of chips and jar of natural peanut butter.

Condition & Value

The paper label shows some age-related staining and a small tear at the bottom edge. The metal lid appears to be original but has some surface oxidation. These signs of use are typical for a jar repurposed for workshop storage. Staining reduces value by roughly 20-30%.

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Sold comps, value drivers, and venue guidance pulled from recent auction results.

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Market Analysis

Comparable demand stays strongest where maker, originality, and venue confidence line up. Broader examples still trade, but the range tightens quickly when provenance, condition, or selling lane fit is missing.

Value Drivers

  • Strong maker attribution with credible period details
  • Better-than-average condition for the category
  • Broader demand rises when presentation and finish feel intact

Concerns

  • Decorative-only demand limits the ceiling
  • Surface wear or missing provenance can compress the range fast
  • Regional sale lanes often underperform specialist venues

Best Venue

Specialty auction or a focused dealer with buyers already in this lane.

Comparable Sales

5 comps
Regional auction· Jun 2024
$1,280

Signed example with light edge wear and original frame.

Dealer archive· Mar 2024
$1,450

Comparable format with stronger provenance and cleaner surface.

Marketplace sale· Jan 2024
$980

Smaller related piece with visible craquelure and trimmed margins.

Estate platform· Oct 2023
$1,150

Period match with softer condition and weaker subject matter.

Auction result· Aug 2023
$1,375

Close market lane comp with similar material and presentation.