Preliminary identification

Omega Genève Automatic 'TV Screen' Watch, c.1974

Photo reference

1 uploaded photo

Overview

A quintessential 1970s timepiece featuring a 'TV Screen' cushion case and a striking gradient 'fumé' dial. This automatic model represents Omega's transition into bold, geometric aesthetics during one of the most experimental decades in horological design.

Story

By the mid-1970s, the watch world was being turned upside down by the 'Quartz Crisis,' and Swiss giants like Omega fought back by embracing the 'Space Age' look. This watch, with its rounded rectangular case, was designed to mimic the most high-tech object in the 1970s home: the television set.

Maker / Origin

Founded in 1848, Omega rose from a small workshop to become the official timekeeper of the Olympics and the first watch on the moon.

Condition & Value

The dial appears to be in excellent condition with no visible spotting or 'spidering.' The case shows some softening of the sharp factory edges and light surface scratches, and there is visible wear to the gold plating on the high-friction areas of the bracelet.

Full Research

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Sold comps, value drivers, and venue guidance pulled from recent auction results.

Build on this identification

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Market Analysis

Comparable demand stays strongest where maker, originality, and venue confidence line up. Broader examples still trade, but the range tightens quickly when provenance, condition, or selling lane fit is missing.

Value Drivers

  • Strong maker attribution with credible period details
  • Better-than-average condition for the category
  • Broader demand rises when presentation and finish feel intact

Concerns

  • Decorative-only demand limits the ceiling
  • Surface wear or missing provenance can compress the range fast
  • Regional sale lanes often underperform specialist venues

Best Venue

Specialty auction or a focused dealer with buyers already in this lane.

Comparable Sales

5 comps

Regional auction

· Jun 2024

Signed example with light edge wear and original frame.

$1,280

SOLD

Dealer archive

· Mar 2024

Comparable format with stronger provenance and cleaner surface.

$1,450

SOLD

Marketplace sale

· Jan 2024

Smaller related piece with visible craquelure and trimmed margins.

$980

SOLD

Estate platform

· Oct 2023

Period match with softer condition and weaker subject matter.

$1,150

SOLD

Auction result

· Aug 2023

Close market lane comp with similar material and presentation.

$1,375

SOLD