Preliminary identification
Photo reference
2 uploaded photos
Overview
This charming regional promotional booklet is a culinary time capsule celebrating Oregon's signature crop: the hazelnut (historically known as the filbert). Published by Westnut in Dundee, Oregon, it features whimsical illustrations of dancing bakers and was designed to introduce home cooks to the versatility of the local nut.
Story
Oregon's Willamette Valley produces 99 percent of the entire United States hazelnut crop. This vintage booklet was created during a transitional era when the state's growers were actively rebranding the traditional 'filbert' to the globally recognized 'hazelnut'.
Maker / Origin
Westnut was a prominent processing brand under Gray & Company, a major player in Oregon's agricultural history based in Dundee—the heart of Oregon wine and nut country. They specialized in processing local cherries and hazelnuts, creating promotional materials like this to drive domestic demand for Pacific Northwest crops.
Condition & Value
The booklet is in good vintage condition with some light edge wear. There is some minor adhesive residue or paper loss visible on the lower left of the back cover. The stapled business card on the front cover is a fascinating period addition but has caused minor staple indentation to the cover page. The interior pages appear clean.
Full Research
Sold comps, value drivers, and venue guidance pulled from recent auction results.
Build on this identification
Layer in sold comps, value drivers, and venue guidance.
Comparable demand stays strongest where maker, originality, and venue confidence line up. Broader examples still trade, but the range tightens quickly when provenance, condition, or selling lane fit is missing.
Best Venue
Specialty auction or a focused dealer with buyers already in this lane.
Signed example with light edge wear and original frame.
Comparable format with stronger provenance and cleaner surface.
Smaller related piece with visible craquelure and trimmed margins.
Period match with softer condition and weaker subject matter.
Close market lane comp with similar material and presentation.