Preliminary identification

Vintage Christian Dior for Bulova Women's Wristwatch, 1972

Photo reference

4 uploaded photos

Overview

This is an authentic 1972 Christian Dior collaboration wristwatch manufactured by Bulova, featuring an iconic Space Age mod dial design with graphic sector rings. The stainless steel case back is stamped with Bulova's official 'N2' date code alongside the serial number, paired with a gold electroplated bezel and an asymmetric leather strap.

Story

In 1972, Bulova partnered with Parisian haute couture house Christian Dior to create avant-garde, runway-ready timepieces. This minimalist graphic dial captured the futuristic Space Age aesthetic dominating 1970s luxury fashion.

Maker / Origin

Founded in New York in 1875 by Joseph Bulova, the company was a pioneer in standardized watchmaking and precision engineering. In the late 1960s and early 1970s, Bulova entered licensing deals with legendary fashion houses, most notably Christian Dior, producing chic mechanical fashion watches that bridged Swiss horology and high fashion.

Condition & Value

The case shows surface micro-scratches and mild edge wear to the gold electroplating. The crystal displays light scuffs, and only one section of the lizard-grain strap is attached in the photos. Operational condition is unverified; a functioning movement commands the upper end of the range.

Full Research

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Market Analysis

Comparable demand stays strongest where maker, originality, and venue confidence line up. Broader examples still trade, but the range tightens quickly when provenance, condition, or selling lane fit is missing.

Value Drivers

  • ▲ Strong maker attribution with credible period details
  • ▲ Better-than-average condition for the category
  • ▲ Broader demand rises when presentation and finish feel intact

Concerns

  • ▼ Decorative-only demand limits the ceiling
  • ▼ Surface wear or missing provenance can compress the range fast
  • ▼ Regional sale lanes often underperform specialist venues

Best Venue

Specialty auction or a focused dealer with buyers already in this lane.

Comparable Sales

5 comps
Regional auction· Jun 2024
$1,280

Signed example with light edge wear and original frame.

Dealer archive· Mar 2024
$1,450

Comparable format with stronger provenance and cleaner surface.

Marketplace sale· Jan 2024
$980

Smaller related piece with visible craquelure and trimmed margins.

Estate platform· Oct 2023
$1,150

Period match with softer condition and weaker subject matter.

Auction result· Aug 2023
$1,375

Close market lane comp with similar material and presentation.