Preliminary identification

Steiff 'Trampy' Elephant Plush Toy, c.1970s-1980s

Photo reference

1 uploaded photo

Overview

This is a charming vintage mohair or synthetic blend plush elephant, likely the 'Trampy' model, manufactured by the legendary German toy maker Steiff. It features the iconic raised brass 'Knopf im Ohr' (button in ear) with a yellow tag, along with its original chest tag and a vintage retail price sticker.

Story

In 1880, a paralyzed seamstress named Margarete Steiff sewed a small felt elephant pincushion, accidentally launching the world's most famous plush toy empire. This little elephant, with its trunk raised high for good luck, carries on that exact founding legacy. It even retains its original German retail price tag, connecting it directly to its European home.

Maker / Origin

Founded by Margarete Steiff in Giengen, Germany, the company revolutionized the toy industry by creating soft, high-quality stuffed animals instead of hard wooden or metal toys. Margarete's motto was 'Only the best is good enough for children.' The brand is world-famous for inventing the Teddy Bear in 1902 and remains the gold standard for collectible plush toys today.

Condition & Value

The plush is in excellent vintage condition with no visible thinning, staining, or balding of the fabric. The red ribbon is intact, and the paper tags show only minor creasing and age-toning. The presence of all original tags greatly preserves its collectible value.

Full Research

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Sold comps, value drivers, and venue guidance pulled from recent auction results.

Build on this identification

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Market Analysis

Comparable demand stays strongest where maker, originality, and venue confidence line up. Broader examples still trade, but the range tightens quickly when provenance, condition, or selling lane fit is missing.

Value Drivers

  • Strong maker attribution with credible period details
  • Better-than-average condition for the category
  • Broader demand rises when presentation and finish feel intact

Concerns

  • Decorative-only demand limits the ceiling
  • Surface wear or missing provenance can compress the range fast
  • Regional sale lanes often underperform specialist venues

Best Venue

Specialty auction or a focused dealer with buyers already in this lane.

Comparable Sales

5 comps
Regional auction· Jun 2024
$1,280

Signed example with light edge wear and original frame.

Dealer archive· Mar 2024
$1,450

Comparable format with stronger provenance and cleaner surface.

Marketplace sale· Jan 2024
$980

Smaller related piece with visible craquelure and trimmed margins.

Estate platform· Oct 2023
$1,150

Period match with softer condition and weaker subject matter.

Auction result· Aug 2023
$1,375

Close market lane comp with similar material and presentation.