Overview
A pair of vintage die-cut advertising refrigerator magnets shaped like a classic 1980s Pizza Hut delivery pickup truck. These promotional items feature the iconic red roof logo and a local North Hollywood, California delivery phone number.
Preliminary identification
Vintage Pizza Hut Delivery Truck Promotional Fridge Magnets, North Hollywood
Photo reference
4 uploaded photos
Story
In the late 1980s, Pizza Hut launched a massive push into home delivery to compete with Domino's. These magnets were distributed to North Hollywood households so hungry families could instantly find the local delivery number on their fridge.
Maker / Origin
Pizza Hut was founded in 1958 by brothers Dan and Frank Carney in Wichita, Kansas. By the late 20th century, local franchises produced localized promotional materials like these magnets to secure a permanent spot in their customers' kitchens.
Condition & Value
Both magnets are in excellent vintage condition with bright, unfaded colors and sharp edges. There is minimal surface wear on the front and typical light scuffing on the magnetic backing. Excellent preservation of the flexible vinyl.
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Sold comps, value drivers, and venue guidance pulled from recent auction results.
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Market Analysis
Comparable demand stays strongest where maker, originality, and venue confidence line up. Broader examples still trade, but the range tightens quickly when provenance, condition, or selling lane fit is missing.
Value Drivers
- ▲ Strong maker attribution with credible period details
- ▲ Better-than-average condition for the category
- ▲ Broader demand rises when presentation and finish feel intact
Concerns
- ▼ Decorative-only demand limits the ceiling
- ▼ Surface wear or missing provenance can compress the range fast
- ▼ Regional sale lanes often underperform specialist venues
Best Venue
Specialty auction or a focused dealer with buyers already in this lane.
Comparable Sales
5 compsRegional auction· Jun 2024
$1,280
Signed example with light edge wear and original frame.
Dealer archive· Mar 2024
$1,450
Comparable format with stronger provenance and cleaner surface.
Marketplace sale· Jan 2024
$980
Smaller related piece with visible craquelure and trimmed margins.
Estate platform· Oct 2023
$1,150
Period match with softer condition and weaker subject matter.
Auction result· Aug 2023
$1,375
Close market lane comp with similar material and presentation.