Preliminary identification

Bulova Accutron Quartz Day-Date Watch, c.1977-1979

Photo reference

1 uploaded photo

Overview

This stainless steel timepiece represents a fascinating pivot point in horological history where the legendary Accutron brand transitioned from tuning forks to quartz technology. It features a beautiful linen-textured dial and a day-date complication, housed in a robust tonneau-style integrated case.

Story

In 1960, Bulova's Accutron changed the world with a buzzing tuning fork. By the late 70s, the 'Quartz Crisis' forced this icon to adapt. This watch carries the Accutron name into the digital age, blending classic style with new tech.

Maker / Origin

Founded by Joseph Bulova in 1875, the company became a titan of American industry and innovation. They were pioneers in radio advertising and famously provided the timing mechanisms for NASA's Apollo missions, including the instruments left on the Moon.

Condition & Value

The case shows honest wear and surface scratches consistent with daily use. The dial appears remarkably clean with no visible spotting or 'foxing.' Lack of an original bracelet reduces the value by approximately 30%. Value is driven by the linen dial's condition and the functionality of the movement.

Full Research

See what it's actually worth.

Sold comps, value drivers, and venue guidance pulled from recent auction results.

Build on this identification

Layer in sold comps, value drivers, and venue guidance.

Market Analysis

Comparable demand stays strongest where maker, originality, and venue confidence line up. Broader examples still trade, but the range tightens quickly when provenance, condition, or selling lane fit is missing.

Value Drivers

  • Strong maker attribution with credible period details
  • Better-than-average condition for the category
  • Broader demand rises when presentation and finish feel intact

Concerns

  • Decorative-only demand limits the ceiling
  • Surface wear or missing provenance can compress the range fast
  • Regional sale lanes often underperform specialist venues

Best Venue

Specialty auction or a focused dealer with buyers already in this lane.

Comparable Sales

5 comps
Regional auction· Jun 2024
$1,280

Signed example with light edge wear and original frame.

Dealer archive· Mar 2024
$1,450

Comparable format with stronger provenance and cleaner surface.

Marketplace sale· Jan 2024
$980

Smaller related piece with visible craquelure and trimmed margins.

Estate platform· Oct 2023
$1,150

Period match with softer condition and weaker subject matter.

Auction result· Aug 2023
$1,375

Close market lane comp with similar material and presentation.