Preliminary identification

Burt's Bees Charcoal + Whitening Toothpaste, c. 2020s

Photo reference

1 uploaded photo

Overview

A contemporary example of the 'clean label' personal care movement, this fluoride-free toothpaste features activated charcoal and botanical extracts.

Story

Burt Shavitz, a Maine beekeeper who lived in a converted turkey coop, never could have imagined his face would one day grace a tube of charcoal-infused toothpaste.

Maker / Origin

The brand was founded by Burt Shavitz and Roxanne Quimby in 1984, starting with beeswax candles sold at Maine craft fairs.

Condition & Value

The tube shows significant signs of use, including creasing and compression of the laminate body. As a consumable item, the value is essentially negated once the factory seal is broken and the product is partially depleted. Condition is consistent with a household object in active service.

Full Research

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Sold comps, value drivers, and venue guidance pulled from recent auction results.

Build on this identification

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Market Analysis

Comparable demand stays strongest where maker, originality, and venue confidence line up. Broader examples still trade, but the range tightens quickly when provenance, condition, or selling lane fit is missing.

Value Drivers

  • Strong maker attribution with credible period details
  • Better-than-average condition for the category
  • Broader demand rises when presentation and finish feel intact

Concerns

  • Decorative-only demand limits the ceiling
  • Surface wear or missing provenance can compress the range fast
  • Regional sale lanes often underperform specialist venues

Best Venue

Specialty auction or a focused dealer with buyers already in this lane.

Comparable Sales

5 comps

Regional auction

· Jun 2024

Signed example with light edge wear and original frame.

$1,280

SOLD

Dealer archive

· Mar 2024

Comparable format with stronger provenance and cleaner surface.

$1,450

SOLD

Marketplace sale

· Jan 2024

Smaller related piece with visible craquelure and trimmed margins.

$980

SOLD

Estate platform

· Oct 2023

Period match with softer condition and weaker subject matter.

$1,150

SOLD

Auction result

· Aug 2023

Close market lane comp with similar material and presentation.

$1,375

SOLD