Preliminary identification
Photo reference
2 uploaded photos
Overview
This is a charming vintage American art pottery miniature planter finished in a classic off-white gloss glaze. Molded in the iconic shape of a traditional stepped-collar flower pot, the underside displays an embossed 'BEULER / USA' (or similar florist-line contract mark typical of Ohio valley commercial ware).
Story
During the 1940s, Ohio potters supplied millions of miniature planters to commercial florists. This little stepped pot brought cheerful greenery right into mid-century American kitchens.
Maker / Origin
The Nelson McCoy Pottery Company was founded in 1910 in Roseville, Ohio, at the epicenter of American clay manufacturing. Known for their functional, durable, and colorful stoneware and art pottery, McCoy became a beloved household name throughout the 20th century.
Condition & Value
Appears in very good vintage condition with no evident major chips, cracks, or heavy crazing visible in the glaze. Excellent preserved condition helps maintain top retail interest for small vintage planters.
Full Research
Sold comps, value drivers, and venue guidance pulled from recent auction results.
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Comparable demand stays strongest where maker, originality, and venue confidence line up. Broader examples still trade, but the range tightens quickly when provenance, condition, or selling lane fit is missing.
Best Venue
Specialty auction or a focused dealer with buyers already in this lane.
Signed example with light edge wear and original frame.
Comparable format with stronger provenance and cleaner surface.
Smaller related piece with visible craquelure and trimmed margins.
Period match with softer condition and weaker subject matter.
Close market lane comp with similar material and presentation.