Preliminary identification

Mossimo Supply Co. Boho Moroccan Wedding Blanket Style Tote Bag

Photo reference

5 uploaded photos

Overview

This contemporary tote bag is inspired by traditional Moroccan Handira (wedding blankets), featuring woven chevron geometric patterns, fringe trim, faux-shearling fleece, and mirrored coin sequins. Produced under Target's Mossimo Supply Co. label, it blends mass-market utility with popular 2010s bohemian aesthetic trends.

Story

In the 2010s, centuries-old Berber wedding blankets swept Western interior design and fashion. Target quickly adapted the look into everyday accessories like this fringed sequin tote bag.

Maker / Origin

Founded in 1986 by Mossimo Giannulli in California as a surf-and-lifestyle brand, Mossimo entered a massive multi-year licensing deal with Target in 2000. 'Mossimo Supply Co.' became a staple for trendy, budget-friendly apparel and accessories until Target phased out the line in the late 2010s.

Condition & Value

Appears to be in very good, lightly used condition with no apparent staining, missing sequins, or severe peeling on the faux leather handles. Minor natural wear on textile surfaces. Standard secondary market pricing for contemporary mass-retail branded handbags.

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Market Analysis

Comparable demand stays strongest where maker, originality, and venue confidence line up. Broader examples still trade, but the range tightens quickly when provenance, condition, or selling lane fit is missing.

Value Drivers

  • ▲ Strong maker attribution with credible period details
  • ▲ Better-than-average condition for the category
  • ▲ Broader demand rises when presentation and finish feel intact

Concerns

  • ▼ Decorative-only demand limits the ceiling
  • ▼ Surface wear or missing provenance can compress the range fast
  • ▼ Regional sale lanes often underperform specialist venues

Best Venue

Specialty auction or a focused dealer with buyers already in this lane.

Comparable Sales

5 comps
Regional auction· Jun 2024
$1,280

Signed example with light edge wear and original frame.

Dealer archive· Mar 2024
$1,450

Comparable format with stronger provenance and cleaner surface.

Marketplace sale· Jan 2024
$980

Smaller related piece with visible craquelure and trimmed margins.

Estate platform· Oct 2023
$1,150

Period match with softer condition and weaker subject matter.

Auction result· Aug 2023
$1,375

Close market lane comp with similar material and presentation.