Preliminary identification

Moon Landing: Apollo 11 40th Anniversary Pop-Up Book

Photo reference

1 uploaded photo

Overview

This is a sophisticated paper-engineering marvel released to commemorate the 40th anniversary of the first lunar landing. It features intricate three-dimensional recreations of the Saturn V rocket, the Lunar Module, and the moon's surface, accompanied by text from Richard Platt and a foreword by Buzz Aldrin.

Story

In 2009, the world paused to remember 1969. This book wasn't just a toy; it was a technical tribute endorsed by Buzz Aldrin himself. It captures the 'Space Age' wonder for a new generation through complex paper mechanics.

Maker / Origin

David Hawcock is a world-renowned paper engineer known for pushing the boundaries of what a flat page can do. His work is celebrated for its architectural precision, turning books into interactive sculptures that require hundreds of individual hand-glued pieces.

Condition & Value

The book appears to be in a protective plastic sleeve, suggesting the owner valued its preservation. If the pop-ups inside are crisp and without tears, it sits at the top of the value range. Any torn tabs or 'tired' springs in the paper significantly reduce the value. Value is driven by the condition of the delicate internal pop-ups.

Full Research

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Sold comps, value drivers, and venue guidance pulled from recent auction results.

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Market Analysis

Comparable demand stays strongest where maker, originality, and venue confidence line up. Broader examples still trade, but the range tightens quickly when provenance, condition, or selling lane fit is missing.

Value Drivers

  • Strong maker attribution with credible period details
  • Better-than-average condition for the category
  • Broader demand rises when presentation and finish feel intact

Concerns

  • Decorative-only demand limits the ceiling
  • Surface wear or missing provenance can compress the range fast
  • Regional sale lanes often underperform specialist venues

Best Venue

Specialty auction or a focused dealer with buyers already in this lane.

Comparable Sales

5 comps
Regional auction· Jun 2024
$1,280

Signed example with light edge wear and original frame.

Dealer archive· Mar 2024
$1,450

Comparable format with stronger provenance and cleaner surface.

Marketplace sale· Jan 2024
$980

Smaller related piece with visible craquelure and trimmed margins.

Estate platform· Oct 2023
$1,150

Period match with softer condition and weaker subject matter.

Auction result· Aug 2023
$1,375

Close market lane comp with similar material and presentation.