Preliminary identification

Rubbermaid 'Keepers' Storage Box in Hot Pink, 1990

Photo reference

1 uploaded photo

Overview

A vibrant example of late 20th-century American organizational design, this 2.6-gallon injection-molded plastic bin features the iconic 'hot pink' aesthetic of the era.

Story

In 1990, the American household was undergoing a massive shift toward systematic organization, fueled by the rise of big-box retail and a new obsession with 'clutter-free' living.

Maker / Origin

Rubbermaid was founded in 1920 as the Wooster Rubber Company, initially making toy balloons before pivoting to the first rubber dustpan in 1933.

Condition & Value

The item appears to be in remarkably good vintage condition with the original paper label and Laneco price tags still attached. There is minor surface scuffing on the lid consistent with age, but the plastic has avoided the typical UV fading or brittleness.

Full Research

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Sold comps, value drivers, and venue guidance pulled from recent auction results.

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Market Analysis

Comparable demand stays strongest where maker, originality, and venue confidence line up. Broader examples still trade, but the range tightens quickly when provenance, condition, or selling lane fit is missing.

Value Drivers

  • Strong maker attribution with credible period details
  • Better-than-average condition for the category
  • Broader demand rises when presentation and finish feel intact

Concerns

  • Decorative-only demand limits the ceiling
  • Surface wear or missing provenance can compress the range fast
  • Regional sale lanes often underperform specialist venues

Best Venue

Specialty auction or a focused dealer with buyers already in this lane.

Comparable Sales

5 comps

Regional auction

· Jun 2024

Signed example with light edge wear and original frame.

$1,280

SOLD

Dealer archive

· Mar 2024

Comparable format with stronger provenance and cleaner surface.

$1,450

SOLD

Marketplace sale

· Jan 2024

Smaller related piece with visible craquelure and trimmed margins.

$980

SOLD

Estate platform

· Oct 2023

Period match with softer condition and weaker subject matter.

$1,150

SOLD

Auction result

· Aug 2023

Close market lane comp with similar material and presentation.

$1,375

SOLD