Preliminary identification

Fisher-Price Play Family Farm (Model #915), c. 1968-1970s

Photo reference

1 uploaded photo

Overview

This is the internal structure of the iconic 'mooing' barn, a cornerstone of the Fisher-Price Play Family line (later known as Little People).

Story

In 1968, Fisher-Price changed the toy industry forever by introducing a barn that actually 'mooed' when the door was opened, using a clever internal bellows rather than batteries.

Maker / Origin

Founded in 1930 by Herman Fisher, Irving Price, and Helen Schelle, Fisher-Price was built on the principle of 'intrinsic play value.'

Condition & Value

The item is missing its primary outer housing (the red barn walls and roof). The lithographed floors show some edge wear and what appears to be old tape residue on the second level. The plastic accessories, including the cow and ladder, appear to be in good vintage condition.

Full Research

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Sold comps, value drivers, and venue guidance pulled from recent auction results.

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Market Analysis

Comparable demand stays strongest where maker, originality, and venue confidence line up. Broader examples still trade, but the range tightens quickly when provenance, condition, or selling lane fit is missing.

Value Drivers

  • Strong maker attribution with credible period details
  • Better-than-average condition for the category
  • Broader demand rises when presentation and finish feel intact

Concerns

  • Decorative-only demand limits the ceiling
  • Surface wear or missing provenance can compress the range fast
  • Regional sale lanes often underperform specialist venues

Best Venue

Specialty auction or a focused dealer with buyers already in this lane.

Comparable Sales

5 comps

Regional auction

· Jun 2024

Signed example with light edge wear and original frame.

$1,280

SOLD

Dealer archive

· Mar 2024

Comparable format with stronger provenance and cleaner surface.

$1,450

SOLD

Marketplace sale

· Jan 2024

Smaller related piece with visible craquelure and trimmed margins.

$980

SOLD

Estate platform

· Oct 2023

Period match with softer condition and weaker subject matter.

$1,150

SOLD

Auction result

· Aug 2023

Close market lane comp with similar material and presentation.

$1,375

SOLD