Preliminary identification

Victorian Butterick Publishing Co. Advertising Slip, c. 1890s

Photo reference

1 uploaded photo

Overview

A charming printed paper advertising slip or insert for Butterick Publishing Company's costume reference book 'Masquerade and Carnival: Their Customs and Costumes.' It features a finely detailed wood-engraved illustration of a masked carnival figure alongside promotional typography from their West 13th Street New York address.

Story

In the late 19th century, masquerade balls were the pinnacle of high-society drama and amateur theatricals. Butterick capitalized on the craze by selling lavish costume pattern books to home dressmakers across America.

Maker / Origin

Founded by tailor Ebenezer Butterick in 1863, the Butterick company revolutionized domestic life by inventing commercially graded paper sewing patterns. Their publications, including The Delineator, influenced international fashion and domestic sewing for over a century.

Condition & Value

Clean black letterpress and wood engraving on newsprint-quality paper with mild age toning and neatly trimmed margins. Good overall condition, though ephemera collectors value full unclipped pages or complete pamphlets higher.

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Market Analysis

Comparable demand stays strongest where maker, originality, and venue confidence line up. Broader examples still trade, but the range tightens quickly when provenance, condition, or selling lane fit is missing.

Value Drivers

  • ▲ Strong maker attribution with credible period details
  • ▲ Better-than-average condition for the category
  • ▲ Broader demand rises when presentation and finish feel intact

Concerns

  • ▼ Decorative-only demand limits the ceiling
  • ▼ Surface wear or missing provenance can compress the range fast
  • ▼ Regional sale lanes often underperform specialist venues

Best Venue

Specialty auction or a focused dealer with buyers already in this lane.

Comparable Sales

5 comps
Regional auction· Jun 2024
$1,280

Signed example with light edge wear and original frame.

Dealer archive· Mar 2024
$1,450

Comparable format with stronger provenance and cleaner surface.

Marketplace sale· Jan 2024
$980

Smaller related piece with visible craquelure and trimmed margins.

Estate platform· Oct 2023
$1,150

Period match with softer condition and weaker subject matter.

Auction result· Aug 2023
$1,375

Close market lane comp with similar material and presentation.