Preliminary identification

Vogart Textilprints Hot Iron Transfers, No. 75 Flower Girls & No. 55 Poodles

Photo reference

5 uploaded photos

Overview

A rare surviving set of unused 'Textilprints' featuring mid-century 'Flower Girl' and poodle motifs designed for hot-iron application. These were the DIY fashion revolution of their day, allowing home sewists to add professional-looking, multi-color illustrations to linens and clothing.

Story

Post-war American families embraced the 'Make Do and Mend' spirit with a stylish twist. These transfers allowed a mother in 1950 to turn a plain flour sack or a simple bib into a designer-style garment for pennies.

Maker / Origin

Vogart was the titan of the needlework world, famous for their embroidery patterns and 'ballpoint' paint tubes. Based in the heart of Manhattan's garment district, they specialized in the 'cute' aesthetic that defined mid-century domestic charm.

Condition & Value

The envelope shows minor edge wear and creasing consistent with age. The transfer sheets appear vibrant and unused, though the ink may have become brittle over 70 years. Condition is very good for paper ephemera. The presence of the envelope adds roughly 40% to the value.

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Sold comps, value drivers, and venue guidance pulled from recent auction results.

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Market Analysis

Comparable demand stays strongest where maker, originality, and venue confidence line up. Broader examples still trade, but the range tightens quickly when provenance, condition, or selling lane fit is missing.

Value Drivers

  • Strong maker attribution with credible period details
  • Better-than-average condition for the category
  • Broader demand rises when presentation and finish feel intact

Concerns

  • Decorative-only demand limits the ceiling
  • Surface wear or missing provenance can compress the range fast
  • Regional sale lanes often underperform specialist venues

Best Venue

Specialty auction or a focused dealer with buyers already in this lane.

Comparable Sales

5 comps
Regional auction· Jun 2024
$1,280

Signed example with light edge wear and original frame.

Dealer archive· Mar 2024
$1,450

Comparable format with stronger provenance and cleaner surface.

Marketplace sale· Jan 2024
$980

Smaller related piece with visible craquelure and trimmed margins.

Estate platform· Oct 2023
$1,150

Period match with softer condition and weaker subject matter.

Auction result· Aug 2023
$1,375

Close market lane comp with similar material and presentation.