Overview
A vibrant two-panel motivational poster designed for the post-war American workplace, featuring the signature of the commercial illustrator 'Coulter.'
Preliminary identification
Photo reference
1 uploaded photo
Overview
A vibrant two-panel motivational poster designed for the post-war American workplace, featuring the signature of the commercial illustrator 'Coulter.'
Story
Following the end of World War II, the American economy shifted from military production to a massive consumer boom, necessitating a newly professionalized sales force.
Maker / Origin
The signature 'COULTER' belongs to a commercial illustrator active during the golden age of American advertising and corporate ephemera.
Condition & Value
The poster features a prominent horizontal fold line, which is typical for items that were mailed in flat envelopes to businesses. There is a small handwritten '18' in the upper right corner, likely a filing mark from its original office use.
Full Research
Sold comps, value drivers, and venue guidance pulled from recent auction results.
Build on this identification
Layer in sold comps, value drivers, and venue guidance.
Comparable demand stays strongest where maker, originality, and venue confidence line up. Broader examples still trade, but the range tightens quickly when provenance, condition, or selling lane fit is missing.
Best Venue
Specialty auction or a focused dealer with buyers already in this lane.
Regional auction
· Jun 2024Signed example with light edge wear and original frame.
$1,280
Dealer archive
· Mar 2024Comparable format with stronger provenance and cleaner surface.
$1,450
Marketplace sale
· Jan 2024Smaller related piece with visible craquelure and trimmed margins.
$980
Estate platform
· Oct 2023Period match with softer condition and weaker subject matter.
$1,150
Auction result
· Aug 2023Close market lane comp with similar material and presentation.
$1,375