Preliminary identification

Avon 'Super Charge' Duracell Battery After Shave Decanter, c. 1976

Photo reference

4 uploaded photos

Overview

A clever 1.5 oz glass novelty decanter designed to perfectly replicate a classic D-cell Duracell battery. This piece features the iconic 'Copper Top' as a removable cap and retains its original period-correct retail packaging.

Story

During the 1970s, the 'Avon Lady' didn't just bring perfume; she brought a gallery of glass sculptures designed to sit on every man's dresser.

Maker / Origin

Avon revolutionized the cosmetics industry through its door-to-door sales model, but their 'Novelty Decanter' era (1965–1980) is what cemented them in the hearts of collectors.

Condition & Value

The bottle appears to be in excellent condition with crisp lettering. The box shows moderate shelf wear, scuffing, and some softening of the corners, which is typical for cardboard of this age. The presence of the box is a significant value-add for collectors.

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Sold comps, value drivers, and venue guidance pulled from recent auction results.

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Market Analysis

Comparable demand stays strongest where maker, originality, and venue confidence line up. Broader examples still trade, but the range tightens quickly when provenance, condition, or selling lane fit is missing.

Value Drivers

▲ Strong maker attribution with credible period details
▲ Better-than-average condition for the category
▲ Broader demand rises when presentation and finish feel intact

Concerns

▼ Decorative-only demand limits the ceiling
▼ Surface wear or missing provenance can compress the range fast
▼ Regional sale lanes often underperform specialist venues

Best Venue

Specialty auction or a focused dealer with buyers already in this lane.

Comparable Sales

5 comps

Regional auction

· Jun 2024

Signed example with light edge wear and original frame.

$1,280

SOLD

Dealer archive

· Mar 2024

Comparable format with stronger provenance and cleaner surface.

$1,450

SOLD

Marketplace sale

· Jan 2024

Smaller related piece with visible craquelure and trimmed margins.

$980

SOLD

Estate platform

· Oct 2023

Period match with softer condition and weaker subject matter.

$1,150

SOLD

Auction result

· Aug 2023

Close market lane comp with similar material and presentation.

$1,375

SOLD