Preliminary identification

Vintage Dry Blackthorn Cider Cardboard Beer Mats, Trio

Photo reference

2 uploaded photos

Overview

A set of three vintage, unused cardboard pub coasters featuring the classic branding for Dry Blackthorn Cider. These mats showcase the iconic 'Definitely a Dry Blackthorn Day' marketing slogan, complete with the brand's signature gold-on-dark-brown color scheme.

Story

Launched in Somerset, Blackthorn Cider became a British pub staple. These coasters represent the golden era of UK pub culture before digital media took over. They served as miniature billboards right under a drinker's pint.

Maker / Origin

The Taunton Cider Company, established in November 1911 in Somerset, England, grew to become one of the largest cider producers in the UK. Blackthorn was their flagship dry cider, famous for its crisp taste and memorable, dry-humored advertising campaigns throughout the late 20th century.

Condition & Value

All three coasters appear to be in excellent, unused vintage condition with no water stains, ring marks, or fading. The edges are crisp and free of major scuffs. Excellent condition preserves their modest collectible value.

Full Research

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Sold comps, value drivers, and venue guidance pulled from recent auction results.

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Market Analysis

Comparable demand stays strongest where maker, originality, and venue confidence line up. Broader examples still trade, but the range tightens quickly when provenance, condition, or selling lane fit is missing.

Value Drivers

  • Strong maker attribution with credible period details
  • Better-than-average condition for the category
  • Broader demand rises when presentation and finish feel intact

Concerns

  • Decorative-only demand limits the ceiling
  • Surface wear or missing provenance can compress the range fast
  • Regional sale lanes often underperform specialist venues

Best Venue

Specialty auction or a focused dealer with buyers already in this lane.

Comparable Sales

5 comps
Regional auction· Jun 2024
$1,280

Signed example with light edge wear and original frame.

Dealer archive· Mar 2024
$1,450

Comparable format with stronger provenance and cleaner surface.

Marketplace sale· Jan 2024
$980

Smaller related piece with visible craquelure and trimmed margins.

Estate platform· Oct 2023
$1,150

Period match with softer condition and weaker subject matter.

Auction result· Aug 2023
$1,375

Close market lane comp with similar material and presentation.