Preliminary identification
Photo reference
1 uploaded photo
Overview
A classic 'shorty' style electric gasoline pump featuring the iconic Texaco Fire-Chief branding and original porcelain enamel advertising panels. This model 766 is a hallmark of mid-century industrial design, known for its rounded shoulders and robust mechanical computer face.
Story
In the 1940s, Texaco hired Ed Wynn as the 'Fire-Chief' to promote high-octane fuel originally developed for fire engines. This pump stood as a silent sentinel of the open road during the great American post-war travel boom.
Maker / Origin
The Bennett Pump Company was a titan of the 'Petroleum Age,' renowned for engineering the mechanical 'brains' that calculated price and gallonage simultaneously. Their pumps were built to withstand decades of outdoor exposure, making them the gold standard for service station durability.
Condition & Value
The pump shows significant surface oxidation and 'patina' consistent with long-term storage. The porcelain Fire-Chief signs appear remarkably intact with minimal chipping, which is a major value driver. The missing globe and hose are common but reduce the immediate value. The weathered look adds authentic character.
Full Research
Sold comps, value drivers, and venue guidance pulled from recent auction results.
Build on this identification
Layer in sold comps, value drivers, and venue guidance.
Comparable demand stays strongest where maker, originality, and venue confidence line up. Broader examples still trade, but the range tightens quickly when provenance, condition, or selling lane fit is missing.
Best Venue
Specialty auction or a focused dealer with buyers already in this lane.
Signed example with light edge wear and original frame.
Comparable format with stronger provenance and cleaner surface.
Smaller related piece with visible craquelure and trimmed margins.
Period match with softer condition and weaker subject matter.
Close market lane comp with similar material and presentation.