Preliminary identification

Vintage Omega De Ville 'Cushion Case' Ladies' Watch, c. 1970s

Photo reference

1 uploaded photo

Overview

This is a classic 1970s Omega De Ville ladies' wristwatch, featuring a distinctive stainless steel cushion-shaped case and a vibrant sunburst blue dial.

Story

By the early 1970s, the Swiss watch industry was facing the 'Quartz Crisis,' where traditional mechanical watches were being challenged by new electronic technology.

Maker / Origin

Omega was founded in 1848 and has since become one of the most prestigious names in horology, famous for timing the Olympics and being the first watch worn on the moon.

Condition & Value

The case shows light surface scratches consistent with careful wear over several decades, but maintains its original sharp lines. The dial appears remarkably well-preserved with no visible oxidation or fading.

Full Research

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Sold comps, value drivers, and venue guidance pulled from recent auction results.

Build on this identification

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Market Analysis

Comparable demand stays strongest where maker, originality, and venue confidence line up. Broader examples still trade, but the range tightens quickly when provenance, condition, or selling lane fit is missing.

Value Drivers

  • Strong maker attribution with credible period details
  • Better-than-average condition for the category
  • Broader demand rises when presentation and finish feel intact

Concerns

  • Decorative-only demand limits the ceiling
  • Surface wear or missing provenance can compress the range fast
  • Regional sale lanes often underperform specialist venues

Best Venue

Specialty auction or a focused dealer with buyers already in this lane.

Comparable Sales

5 comps

Regional auction

· Jun 2024

Signed example with light edge wear and original frame.

$1,280

SOLD

Dealer archive

· Mar 2024

Comparable format with stronger provenance and cleaner surface.

$1,450

SOLD

Marketplace sale

· Jan 2024

Smaller related piece with visible craquelure and trimmed margins.

$980

SOLD

Estate platform

· Oct 2023

Period match with softer condition and weaker subject matter.

$1,150

SOLD

Auction result

· Aug 2023

Close market lane comp with similar material and presentation.

$1,375

SOLD