Preliminary identification

McCoy Pottery White Ceramic Planter, Style 388

Photo reference

2 uploaded photos

Overview

This is a classic mid-century American art pottery planter featuring a clean, minimalist white glaze and a distinctive sloped, scoop-like silhouette. Marked on the bottom with '388 USA', it represents the functional, everyday artware that defined post-war American suburban homes.

Story

During the 1950s, American windowsills were transformed by a craze for indoor gardening. Ohio workshops responded by churning out playful, affordable planters. This little vessel was designed to bring a splash of nature and modern style into the heart of the post-war suburban kitchen.

Maker / Origin

The Nelson McCoy Sanitary Stoneware Company, founded in 1910 in Ohio, became legendary simply as 'McCoy'. They survived the Great Depression by pivoting from utilitarian jugs to decorative, whimsical art pottery. Today, McCoy is one of the most beloved and widely collected names in American ceramic history.

Condition & Value

The planter appears to be in very good vintage condition with no obvious cracks, major chips, or heavy staining. There is minor shelf wear on the unglazed bottom rim, which is completely expected for its age. Excellent preservation of the glossy glaze.

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Sold comps, value drivers, and venue guidance pulled from recent auction results.

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Market Analysis

Comparable demand stays strongest where maker, originality, and venue confidence line up. Broader examples still trade, but the range tightens quickly when provenance, condition, or selling lane fit is missing.

Value Drivers

  • Strong maker attribution with credible period details
  • Better-than-average condition for the category
  • Broader demand rises when presentation and finish feel intact

Concerns

  • Decorative-only demand limits the ceiling
  • Surface wear or missing provenance can compress the range fast
  • Regional sale lanes often underperform specialist venues

Best Venue

Specialty auction or a focused dealer with buyers already in this lane.

Comparable Sales

5 comps
Regional auction· Jun 2024
$1,280

Signed example with light edge wear and original frame.

Dealer archive· Mar 2024
$1,450

Comparable format with stronger provenance and cleaner surface.

Marketplace sale· Jan 2024
$980

Smaller related piece with visible craquelure and trimmed margins.

Estate platform· Oct 2023
$1,150

Period match with softer condition and weaker subject matter.

Auction result· Aug 2023
$1,375

Close market lane comp with similar material and presentation.