Preliminary identification

Vintage Dodge Ram Hood Ornament, c.1940

Photo reference

1 uploaded photo

Overview

This is an authentic, beautifully stylized chrome-plated zinc die-cast Dodge Ram hood ornament, featuring the iconic leaping ram motif integrated into a sleek, aerodynamic wing. Designed during the height of the Streamline Moderne movement, it served as both a brand mascot and a bold statement of industrial power.

Story

In 1932, sculptor Avard Fairbanks designed the rugged ram mascot to symbolize the unstoppable power of Dodge trucks. This sleek 1940s iteration transformed that rugged beast into a soaring, aerodynamic icon of American progress.

Maker / Origin

The Dodge Brothers Company, founded by John and Horace Dodge in 1900, originally built precision engine parts for Ford before producing their own rugged vehicles. Acquired by Chrysler in 1928, the brand hired renowned sculptor Avard Fairbanks to design a mascot that would embody the 'ram-tough' spirit of their vehicles, leading to one of the most enduring logos in automotive history.

Condition & Value

The ornament shows significant pitting, oxidation, and loss to the original chrome plating, which is typical for an authentic road-worn piece of this age. There are no apparent major fractures in the cast metal, but the surface wear reduces the value compared to a professionally restored or NOS (New Old Stock) example.

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Market Analysis

Comparable demand stays strongest where maker, originality, and venue confidence line up. Broader examples still trade, but the range tightens quickly when provenance, condition, or selling lane fit is missing.

Value Drivers

  • Strong maker attribution with credible period details
  • Better-than-average condition for the category
  • Broader demand rises when presentation and finish feel intact

Concerns

  • Decorative-only demand limits the ceiling
  • Surface wear or missing provenance can compress the range fast
  • Regional sale lanes often underperform specialist venues

Best Venue

Specialty auction or a focused dealer with buyers already in this lane.

Comparable Sales

5 comps
Regional auction· Jun 2024
$1,280

Signed example with light edge wear and original frame.

Dealer archive· Mar 2024
$1,450

Comparable format with stronger provenance and cleaner surface.

Marketplace sale· Jan 2024
$980

Smaller related piece with visible craquelure and trimmed margins.

Estate platform· Oct 2023
$1,150

Period match with softer condition and weaker subject matter.

Auction result· Aug 2023
$1,375

Close market lane comp with similar material and presentation.