Overview
This is an authentic, beautifully stylized chrome-plated zinc die-cast Dodge Ram hood ornament, featuring the iconic leaping ram motif integrated into a sleek, aerodynamic wing. Designed during the height of the Streamline Moderne movement, it served as both a brand mascot and a bold statement of industrial power.
Story
In 1932, sculptor Avard Fairbanks designed the rugged ram mascot to symbolize the unstoppable power of Dodge trucks. This sleek 1940s iteration transformed that rugged beast into a soaring, aerodynamic icon of American progress.
Maker / Origin
The Dodge Brothers Company, founded by John and Horace Dodge in 1900, originally built precision engine parts for Ford before producing their own rugged vehicles. Acquired by Chrysler in 1928, the brand hired renowned sculptor Avard Fairbanks to design a mascot that would embody the 'ram-tough' spirit of their vehicles, leading to one of the most enduring logos in automotive history.
Condition & Value
The ornament shows significant pitting, oxidation, and loss to the original chrome plating, which is typical for an authentic road-worn piece of this age. There are no apparent major fractures in the cast metal, but the surface wear reduces the value compared to a professionally restored or NOS (New Old Stock) example.