Preliminary identification
Photo reference
3 uploaded photos
Overview
This is an original 35mm promotional filmstrip produced by the Ford Division for internal dealership training ahead of the 1967 model year. Titled 'A Beautiful Shield,' the presentation pitched heavy-duty rubber floor mats for flagship models like the Mustang and Thunderbird, showing salespeople how to upsell accessories.
Story
In 1966, Ford shipped these filmstrips to local dealerships alongside audio records to train sales staff on upselling accessories. This strip specifically promotes floor mats for icons like the Mustang and Thunderbird.
Maker / Origin
Ford Division produced dozens of these training materials annually during the 1960s to standardise sales techniques across thousands of American dealerships. The film stock itself was manufactured by Eastman Kodak, the dominant force in commercial safety film production throughout the 20th century.
Condition & Value
The filmstrip displays standard magenta color fading typical of aged Kodak dye layers, with light surface wear along the edges. No major sprocket tears are visible in the photos. Complete strips without damage command the higher end of the valuation.
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Comparable demand stays strongest where maker, originality, and venue confidence line up. Broader examples still trade, but the range tightens quickly when provenance, condition, or selling lane fit is missing.
Best Venue
Specialty auction or a focused dealer with buyers already in this lane.
Signed example with light edge wear and original frame.
Comparable format with stronger provenance and cleaner surface.
Smaller related piece with visible craquelure and trimmed margins.
Period match with softer condition and weaker subject matter.
Close market lane comp with similar material and presentation.