Preliminary identification

Johnson Brothers 'Florida' Pattern Flow Blue Platter, c.1890-1900

Photo reference

2 uploaded photos

Overview

A classic example of Victorian 'Flow Blue' ironstone, featuring the 'Florida' pattern with its characteristic blurred cobalt blue floral motifs and scalloped, embossed edges.

Story

In the late 1800s, a happy accident in the kiln changed the course of ceramic history when potters discovered that adding volatile chlorides during firing caused the blue glaze to bleed into the white body.

Maker / Origin

Founded in 1883 by four brothers—Alfred, Frederick, Henry, and Robert—Johnson Brothers became one of the most successful Staffordshire potteries by focusing on durable, high-quality 'semi-porcelain.'

Condition & Value

The platter shows good color saturation and clear embossing. There appear to be minor stilt marks on the reverse from the firing process, which are expected for the period. Any hidden hairline cracks or heavy utensil scratching on the face would reduce the value by 40-50%.

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Sold comps, value drivers, and venue guidance pulled from recent auction results.

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Market Analysis

Comparable demand stays strongest where maker, originality, and venue confidence line up. Broader examples still trade, but the range tightens quickly when provenance, condition, or selling lane fit is missing.

Value Drivers

  • Strong maker attribution with credible period details
  • Better-than-average condition for the category
  • Broader demand rises when presentation and finish feel intact

Concerns

  • Decorative-only demand limits the ceiling
  • Surface wear or missing provenance can compress the range fast
  • Regional sale lanes often underperform specialist venues

Best Venue

Specialty auction or a focused dealer with buyers already in this lane.

Comparable Sales

5 comps

Regional auction

· Jun 2024

Signed example with light edge wear and original frame.

$1,280

SOLD

Dealer archive

· Mar 2024

Comparable format with stronger provenance and cleaner surface.

$1,450

SOLD

Marketplace sale

· Jan 2024

Smaller related piece with visible craquelure and trimmed margins.

$980

SOLD

Estate platform

· Oct 2023

Period match with softer condition and weaker subject matter.

$1,150

SOLD

Auction result

· Aug 2023

Close market lane comp with similar material and presentation.

$1,375

SOLD