Preliminary identification
Photo reference
3 uploaded photos
Overview
This is a set of four double-sided vintage pulpboard beer coasters featuring the classic Budweiser label on one side and the iconic 'This Bud's For You' advertising slogan on the reverse. Made from absorbent, heavy-weight paperboard, these ephemeral survivors represent a golden era of American tavern culture.
Story
Launched in 1979, the 'This Bud's for You' campaign became one of the most successful slogans in advertising history. These coasters were distributed directly to bars to celebrate working-class Americans at the end of a hard day.
Maker / Origin
Anheuser-Busch was founded in 1852 in St. Louis, Missouri, growing to become the largest brewing company in the United States. Their marketing department, particularly during the late 20th century, defined American sports and tavern culture through memorable, ubiquitous promotional items like these coasters.
Condition & Value
The coasters show moderate wear consistent with age, including light staining, edge scuffing, and minor discoloration on the pulpboard. There are no major tears or heavy water warping, meaning they have survived in remarkably solid, collectible condition. Value is driven by nostalgia, completeness of the set, and condition.
Full Research
Sold comps, value drivers, and venue guidance pulled from recent auction results.
Build on this identification
Layer in sold comps, value drivers, and venue guidance.
Comparable demand stays strongest where maker, originality, and venue confidence line up. Broader examples still trade, but the range tightens quickly when provenance, condition, or selling lane fit is missing.
Best Venue
Specialty auction or a focused dealer with buyers already in this lane.
Signed example with light edge wear and original frame.
Comparable format with stronger provenance and cleaner surface.
Smaller related piece with visible craquelure and trimmed margins.
Period match with softer condition and weaker subject matter.
Close market lane comp with similar material and presentation.