Preliminary identification
Photo reference
1 uploaded photo
Overview
A vibrant, cobalt blue tin lithograph advertising sign featuring the iconic scalloped 'bottle-cap' edge and the classic Grey Goose typography. This piece represents the era of 'super-premium' spirits marketing that transformed the vodka industry in the late 1990s and early 2000s.
Story
American businessman Sidney Frank created Grey Goose in 1997 specifically to dominate the high-end market. He chose France for production to leverage the country's reputation for luxury and culinary excellence.
Maker / Origin
While the specific metal shop is unnamed, this was commissioned by the brand founded by Sidney Frank, the marketing genius who also made Jägermeister a household name. The brand was sold to Bacardi in 2004 for a staggering $2.2 billion, the largest single-brand sale in spirits history at the time.
Condition & Value
The sign shows visible creasing and denting on the left side and some surface scratching. These signs are prone to bending; while the wear adds a 'bar-worn' patina, the structural damage on the left edge reduces the value by about 20%. Mass-produced bar advertising typically sells in this range based on condition.
Full Research
Sold comps, value drivers, and venue guidance pulled from recent auction results.
Build on this identification
Layer in sold comps, value drivers, and venue guidance.
Comparable demand stays strongest where maker, originality, and venue confidence line up. Broader examples still trade, but the range tightens quickly when provenance, condition, or selling lane fit is missing.
Best Venue
Specialty auction or a focused dealer with buyers already in this lane.
Signed example with light edge wear and original frame.
Comparable format with stronger provenance and cleaner surface.
Smaller related piece with visible craquelure and trimmed margins.
Period match with softer condition and weaker subject matter.
Close market lane comp with similar material and presentation.