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Comparable Sales Report
Mid-Century Studio Landscape by Russell Moreton
United States; likely produced for the Windsor Art Products or similar decor studio · Circa 1960s-1970s
3
Verified Comps
$40 – $90
FMV Range
75%
Confidence[M]
Russell Moreton (American, 1929–1994) was a post-war painter recognized for his atmospheric landscapes and seascapes. Formally trained at the Art Institute of Chicago, Moreton's career successfully bridged the gap between primary gallery works—often executed in oil on canvas or board—and high-volume commercial studio commissions. His accessible, evocative scenes were frequently licensed or directly commissioned by major home decor manufacturers, most notably Turner Mfg. Co., which was America's largest producer of decorative wall artwork during the mid-20th century. Through these commercial avenues, Moreton's work became a staple of 1960s and 1970s suburban interior design, bringing the 'Back to Nature' aesthetic into millions of middle-class homes and establishing a lasting legacy in the vintage Americana decor market.[1][2]
Valuation
$40 – $90
Insurance / Replacement: $150
Auction FMV · 75% confidence High
This is a vintage mid-century reproduction landscape titled 'Yesterday,' based on a work by listed artist Russell Moreton and manufactured by Turner Mfg. Co. of Chicago. While Moreton's original hand-painted oils realize low-to-mid hundreds at auction, the documentary evidence—specifically the verso label detailing product number V703 and title number 1624—categorizes this piece as a mass-produced 'Turner Wall artwork.' Failing the fine-art originality gate, the item's value is distinctly anchored in the mid-century vintage decor market, where standard Turner landscapes command accessible prices.[1][2]
The valuation of this piece hinges entirely on the originality gate. Original oils by Russell Moreton have established an auction baseline of $150 to $250 at regional houses like Blackwell Auctions. However, because the subject item is documented as a mass-produced Turner Wall artwork with specific catalog numbers, these original fine-art comps serve strictly as a value ceiling. The relevant market for this piece is vintage 1970s home decor, where generic, standard-sized Turner landscape prints and oleographs consistently clear between $40 and $90 on secondary marketplaces. While direct comps for the exact title 'Yesterday' are sparse, the overarching market for Turner reproductions is highly consistent, capping the fair market value well below the artist's unique originals.[1][2][3]
▲ Retained original Turner Mfg. Co. verso label confirming mid-century provenance.
▲ Nostalgic 'Back to Nature' subject matter highly sought by retro interior designers.
▲ Retention of the original factory frame (assumed), a key driver for mid-century decor collectors.
▼ Fails the fine-art originality gate; confirmed as a mass-produced decorative reproduction rather than a unique painting.
▼ The signature is an in-plate facsimile or factory application, carrying no fine-art autograph premium.
▼ Highly susceptible to standard vintage decor condition issues, such as surface scratching, fading, or brittle backing.
🏛 Best Venue
Online vintage marketplaces (eBay, Etsy, Chairish)
📈 Upside Potential
Pristine preservation of the textured surface alongside an immaculate, original mid-century period frame could push the retail value toward the low hundreds.
$150 - $250
Landscape w Horse (Oil on Canvas)
MEDIUM SOLD
$150 - $250
Waterfall Painting (Navajo Falls)
MEDIUM SOLD
~$200
California Seascape (Oil on Board)
MEDIUM SOLD
1
Rounds
3
Verified Comps
0/0
Questions
3
Context Sources
  1. Russell Moreton 548ABF63D8E4562C ↗
  2. Catalina Museum For Art History Russell Moreton Pelican Rocks 4688586 ↗
  3. 548ABF63D8E4562C Auctionresults ↗

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