Identification
Photo reference
1 uploaded photo
Overview
The book is visually confirmed as the 1954 Whitman publication 'Dale Evans and the Danger in Crooked Canyon'. The children's shirt exhibits classic 1950s western styling (fringe, contrasting yoke, embroidery) typical of character-branded merchandise from that era.
Story
Dale Evans, known as the 'Queen of the West,' was a massive pop culture icon in the 1950s alongside her husband Roy Rogers. Merchandising for their brand was prolific, with apparel often manufactured by companies like J Bar T in California, and authorized edition books published by Whitman. The market for 1950s Western pop culture memorabilia (Roy Rogers, Dale Evans, Hopalong Cassidy) has a dedicated but aging collector base.
Maker / Origin
Whitman Publishing (Book) / Dale Evans Branded Apparel
Condition & Value
Based on the visible photos, the shirt retains its fringe and embroidered details, which are key display elements. The book's cover appears intact. The shirt shows some age-related discoloration, minor fraying at the hem, and typical wear to the fabric.
Full Research
Sold comps, value drivers, and venue guidance pulled from recent auction results.
The market for 1950s Western pop culture memorabilia (Roy Rogers, Dale Evans, Hopalong Cassidy) has a dedicated but aging collector base. Apparel items like children's costumes are primarily valued for their display aesthetics rather than wearability. Unboxed, partial outfits trade modestly, while pristine, complete sets in original packaging command significant premiums.
▲ Iconic 1950s Dale Evans branding appeals to mid-century Western memorabilia collectors.
▲ Classic western styling features (fringe, embroidery, pearl snaps) make the shirt highly displayable.
▲ Inclusion of the 1954 Whitman authorized edition book creates a cohesive, themed lot.
▼ Unverified collar label — a missing or illegible maker's mark would soften collector appeal.
▼ Unseen shirt back and unverified snap functionality — hidden stains or missing hardware would discount the value.
▼ Unverified book condition — loose pages or spine damage would reduce the book's standalone value.
Best Venue
List as a bundled lot on a broad e-commerce platform like eBay or Etsy to capture nostalgia buyers. Take clear, well-lit photos of the collar label, the back of the shirt, and any flaws before listing. A fixed-price listing around $85 with 'Best Offer' enabled is recommended for a steady sale.
Upside Potential
If the shirt is confirmed to be in pristine condition with a crisp, legible 'Dale Evans' label (such as a J Bar T tag), and the book is tightly bound with no markings, the lot could reach the high end of the range or slightly exceed it to a dedicated collector.
Also found — market-range context
Surfaced during research but not used to anchor the valuation — wrong form, species, era, or no published price. Shown so the market range around this item is visible.