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Comparable Sales Report
Vogue Couturier Design 1548 by Jo Mattli of London, c.1965
Vogue Pattern Service, New York/London · Mid-1960s
14
Verified Comps
$45 – $85
FMV Range
85%
Confidence[M]
The Maker
Jo Mattli (1907–1982) was a Swiss-born fashion designer who relocated to London in the 1930s, establishing a highly successful couture house in Mayfair. Known for his impeccable tailoring and elegant, wearable designs, Mattli became a founding member of the prestigious Incorporated Society of London Fashion Designers (IncSoc) in 1942. His designs were characterized by their structural sophistication and bias-cut draping, bringing Parisian sensibility to the defining 'London Look' of the mid-20th century. By partnering with the Vogue Pattern Service for their elite 'Vogue Couturier Design' and 'Vogue Paris Original' lines, Mattli's architectural garments were translated into precise blueprints. This historic collaboration bridged the gap between exclusive Mayfair ateliers and skilled home dressmakers globally, allowing seamstresses to construct legitimate couture eveningwear using high-grade tissue paper patterns that mapped every dart, drape, and seam of the original salon pieces.
Valuation
$45 – $85
Insurance / Replacement: $150
Auction FMV · 85% confidence High
This is an authentic mid-1960s Vogue Couturier Design sewing pattern (No. 1548) by Swiss-born, London-based fashion designer Jo Mattli. Consisting of 12 pieces, the pattern details a sophisticated high-waisted evening dress featuring a dramatic shaped overblouse and draped bias-cut cowl back. Value for vintage sewing patterns is heavily anchored by condition, completeness, and the presence of the original woven designer label. Given the immense resurgence of the mid-century home couture movement among modern sewists, complete authentic examples command a strong premium over modern digital reproductions.
Market Analysis
The market for 1960s designer sewing patterns is exceptionally robust, driven by historical costumers and vintage fashion enthusiasts seeking authentic mid-century silhouettes. Valuation is strictly dictated by condition and completeness: pristine, factory-folded (uncut) examples retaining their original woven 'Vogue Couturier Design' sew-in labels establish a firm market ceiling, with direct matches for Vogue 1548 selling up to $124. Conversely, the fact that modern digital photocopies of this exact design steadily sell for roughly $30 establishes a strict price floor for an authentic vintage original. Assuming the subject item's 12 pieces are complete but previously cut and lacking the premium fabric label, the conservative auction estimate falls squarely in the $45 to $85 tier, perfectly aligning with secondary comparables for cut-but-complete Mattli eveningwear.
Value Drivers
▲ Complete 12-piece count verified, preventing functional uselessness for modern dressmakers.
▲ Attribution to highly sought-after IncSoc founding designer Jo Mattli.
▲ Eveningwear designation, which consistently commands a premium over standard daywear or two-piece suits.
▲ Inclusion of the original woven sew-in designer label (if present, acts as a primary premium multiplier).
Concerns
▼ Fragile tissue paper patterns are highly susceptible to tears, pinholes, and acid degradation.
▼ Lack of explicit confirmation regarding 'Factory Folded' (uncut) status or presence of the woven label limits valuation to the standard tier.
▼ Missing instruction sheets or damaged exterior envelopes drastically reduce collectibility.
🏛 Best Venue
Etsy or specialized vintage pattern dealers
📈 Upside Potential
If the pattern is verified as Factory Folded (uncut) and includes the original unused woven Vogue Couturier label inside the envelope, value pushes to the $100–$125 bracket.
Comparable Sales (14)
Etsy ↗ 2023–2024
$124.00
60s Jo Mattli Evening Gown Vogue Sewing Pattern 1548 Size 16 FF Label Included
HIGH SOLD
Etsy ↗ 2023–2024
$29.47
1965 Vintage VOGUE Sewing Pattern EVENING DRESS by Jo Mattli of London Vogue 1548
HIGH SOLD
SoVintagePatterns ↗ Archival
$75.00 - $95.00
1960s CLASSY Jo Mattli Evening Dress Pattern VOGUE COUTURIER Design 1548 Low Drape Cowl Back
HIGH SOLD
Etsy ↗ 2024
$42.50
Vogue 1960s Dress and Jacket Pattern 2312, Jo Mattli Size 14 (Factory Folded)
HIGH SOLD
Etsy ↗ 2023-2024
$124.00
60s Jo Mattli Evening Gown Vogue Sewing Pattern 1548 Size 16 FF (Factory Folded) Label Included
MEDIUM SOLD
Etsy ↗ 2023-2024
$29.47
1965 Vintage VOGUE Sewing Pattern EVENING DRESS by Jo Mattli of London Vogue 1548
MEDIUM SOLD
Etsy ↗ 2023
$73.00
Vogue Couturier Design A-Line Dress by Jo Mattli (Vogue 1390)
MEDIUM SOLD
eBay ↗ 2024
~$59.96
Vogue Couturier Design Jo Mattli Vintage Sewing Pattern Ladies' Dress 1960s 1498
MEDIUM SOLD
Etsy ↗ Recent
$85.00
Vogue Couturier Design Coat Dress by Jo Mattli---Vogue 2241---Size 14 UNCUT and Factory Folded
MEDIUM SOLD
Etsy (CloesCloset) ↗ 2024 / 2025
$40.00 - $50.00
60s Jo Mattli Evening Gown Vogue Sewing Pattern 1548 Size 16 FF Label Included
MEDIUM LISTED
Etsy ↗ 2023
$73.00
Vogue Couturier Design A-Line Dress by Jo Mattli (Vogue 1390)
MEDIUM SOLD
eBay ↗ 2024
~$59.96
Vogue Couturier Design Jo Mattli Vintage Sewing Pattern Ladies' Dress 1960s 1498
MEDIUM SOLD
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Research Details
1
Rounds
14
Verified Comps
0/0
Questions
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Context Sources

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This report uses internet-based research techniques and should be used as a reference guide only. Critical input variables such as condition, provenance, rarity, and regional demand may not be fully captured and can alter value considerably. Auction results may include buyer's premium. Always verify data with primary sources before making purchasing or selling decisions. This does not constitute a formal appraisal.
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